AI and machine learning are revolutionising the creative process and are enabling businesses to deliver more impactful, engaging experiences that deliver higher conversion and better customer engagement. We’ll discuss how AI enhances creativity and will share real-world examples of retailers, agencies and non-profits using AI to design and deliver more effective customer experiences.
This interactive session will include demos of how Adobe is incorporating content intelligence in its creative tools to accelerate the creative process and enable brands to more quickly deliver personalised, relevant experiences to customers.
Chris spearheads the company’s Creative Cloud strategic partnerships with creative agencies. Prior to joining Adobe, Chris was an award-winning executive creative director, noted speaker, author and mobile & AI technologist.