It is no longer a question of whether or not artificial intelligence will enter our lives, but where it will go next. Apparently it has now moved from our iPhones and tablets, to the more unusual areas, which Financial Times has explored in more detail.

The feature lists three of the more unusual areas where AI has been applied, such as pest control, beers(!), home security and toy cars. It seems fair to say that AI has definitely made its way into our daily lives and it appears to be here to stay.

Pest Control:

Rentokil Initial, a UK-based pest control company has now experimented with rodent traps equipped sensors and WiFi, FT writes. The way that this technology works is based on these rodent traps forwarding data to a command centre built by the company with partners such as Google and PA Consulting.

If a mouse or a rat has been caught, a member of staff is sent to the area of the “accident”, to ensure more a more efficient way of working than conducting routine patrols that could find empty traps.

So far, Rentokil has more than 20 000 devices in 12 countries and has gathered more than 3m pieces of data. This is where artificial intelligence comes to play, as the company can use these sets of data to ‘finesse’ Rentokil’s digital pest control services.

This could potentially identify such as rodent breeding or migration patterns and identifying infestation-risk hotspots, before they develop, Tim Shooter, Rentokil’s technology consultant says.

“That would mean a significant shift away from reactive pest control services … in favour of proactive services that tackle problems before a customer’s even aware of them,”  Mr Shooter told FT.


IntelligentX Brewing now gives you the world’s first beer brewed by artificial intelligence. “We’ve created a premium beer that uses complex machine learning algorithms to improve itself from your feedback”, their website writes.

“The company is a joint venture between creative agency 10x and machine learning specialist Intelligent Layer” FT writes.The company provides four products Golden AI, Amber AI, Pale AI and Black AI and the recipe changes over time, based on customer feedback that is interpreted by a machine learning algorithm.

The customers are urged to provide their feedback by codes printed on the back of the bottle, that directs them to a Facebook Messenger bot, which will ask them to rate their experience from 1-10.

Home Security:

Cocoon, defined as sophisticated home security has taken home security a step further – not only applying sensors and cameras, but also detecting sounds and vibrations, including low-frequency signals inaudible to humans.

It then applies machine learning to understand and interpret the noises that are common, and those that might be a break-in.

“Every home has a unique sound fingerprint, says Cocoon co-founder and head of software John Berthels: this may include lorries rumbling by, the central heating switching itself on and off or a pet moving around. The devices gradually build up a picture of what is “normal” for each house”, FT writes.

If the noises detected differ from the established patterns the user of the device is immediately alerted through their smartphone, urging them to check their home via a live video link, releasing an alarm or calling the police.

Toy Cars:

Hot Wheels AI was developed in September 2016 by U.S. toymaker, Mattel, which is an intelligenct Race System, introducing a ‘twist’ to the regular toy racing cars. This new technology allows the users to race against self-driving, computer-controlled cars as well as those controlled by other humans.

The cars have increased in size and require a games controller, and the players are also able to launch virtual hazards, such as oil slicks and tyre blowouts to potentially sabotage the others.

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