As the global automation and AI integration lead, Estelle brings over 20 years of experience in managing and developing systems and processes for a diverse array of clients and brands.

Specializing in process and creative content automation as well as generative AI Integration, she leads and works alongside a team of exceptional creatives, project managers and creative technologists.

Together, the team delivers high-efficiency content solutions for various sectors including FMCG, pharma, automotive and finance, all powered by innovative technologies and platforms.

Estelle’s primary focus areas are research and development, coupled with strategic thinking. She is dedicated to harnessing technology and creativity to address complex business challenges, generating substantial value for both brands and clients. As a certified EQ practitioner, Estelle is also researching and observing how neurodivergent team members are managing and navigating the ever-evolving AI landscape.