Jim Hietala is vice president, sustainability and market development at The Open Group, where he is responsible for sustainability programs, including market development for the Open Footprint Forum standards initiative. In previous roles at The Open Group, Jim was responsible for incubating and launching new standards initiatives such as the Open Footprint Forum, the OSDU Forum and the Open Process Automation Forum, managing the business development team and directing The Open Group security standards portfolio. Jim is a frequent speaker at industry conferences and holds a BSc in marketing from Southern Illinois University.