AI Digital Workforce Developer Raises $24M

11X CEO said in two years digital workers will be a regular part of how companies operate

Liz Hughes, Editor, IoT World Today and AI Business

September 17, 2024

1 Min Read
The 11x team after arriving to their new HQ in San Francisco.
The 11x team after arriving to their new HQ in San Francisco.11x

An AI startup looking to transform the modern workforce with autonomous digital workers has secured $24 million.

“In two years, we believe that digital workers will be a regular part of how companies around the world operate,” said Hasan Sukkar, 11x CEO and founder. 

The company plans to use the funding to accelerate product development, expand its team and enhance its global presence, particularly in the U.S. 

The series A funding round was led by Benchmark. Quiet Capital, SV Angel, Abstract Ventures, Lux Capital, Operator Partners, Visionaries, Activant, HubSpot Ventures, Project A, 20VC, 20Growth and 20Sales also participated.

The company, founded in 2022, said it simplifies “go-to-market (GTM) operations with AI-powered digital workers, allowing teams to focus on strategic work.”

“We don’t target SaaS spend; we target hiring budgets. We’re in the business of selling work,” said Guillaume Roux-Romestaing, 11x head of partnerships. 

The company said it is redefining the workforce with the development of AI-powered digital workers that can autonomously execute workflows in revenue teams. Automating these employee roles allows for “hiring” these digital workers to more efficiently handle these tasks on a larger scale. 

“The key is to unbundle specific tasks traditionally performed by employees and to re-sell them,” noted Sarah Tavel, general partner at Benchmark.

Related:Deloitte: How to Prevent AI from Taking Your Job

The company launched its Alice AI-powered sales development representative earlier this year. Alice helps companies automate prospecting, multi-channel engagement and personalization at scale. 

The company also recently launched Jordan, an AI phone representative for qualifying inbound leads.

About the Author

Liz Hughes

Editor, IoT World Today and AI Business

Liz Hughes is an award-winning digital media editor with more than three decades of experience in newspaper, magazine and online media industries. 

A proven digital media strategist and editor, Liz has produced content and offered editorial support and leadership for a variety of web publications, including Fast Company, NBC Boston, Street Fight, QuinStreet, WTWH Media, AOL/Patch Media and Design News.

A skilled social media strategist experienced in developing and maintaining an audience across multiple platforms and brands, Liz also enjoys sharing her knowledge and expertise to help businesses small and large.

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