Automated Mapping Tech That Powers BMW Unveiled at CES 2023

Here Technologies’ AI-powered driving navigation is set to launch in 2024.

Ben Wodecki, Jr. Editor

January 5, 2023

1 Min Read

Here Technologies has unveiled UniMap, an automated mapping technology at CES 2023 in Las Vegas. UniMap is designed to allow users to create digital maps and location products.

UniMap is powered by a series of AI models that automates the processing of data from sources like vehicle sensors and lidar to extra data on points like the positioning of road signs. Customers can also combine and connect data sets, bringing in their location data and information to create new products.

UniMap works across standard definition, HD and ADAS data due to its underlying map object model, an extendible unified map content data model.

Based in Amsterdam, Netherlands Here has been developing the technology over the last three years alongside various automotive organizations. The company is set to release UniMap to selected customers in 2023 before full release the following year.

“With UniMap, we provide anytime access to a unified map that’s refreshed in hours, minutes, or seconds,” said Giovanni Lanfranchi, SVP and chief product and technology officer at Here. ” This is a big leap forward for anyone building applications that use location data.”

Here’s HD Live Map system has been used by BMW since 2022 to power Level 2 automated driving via its hands-free function Highway Assistant. The company is also supporting Level 3 functionality in BMW’s new 7 Series. 

UniMap works across standard definition, HD and ADAS data due to its underlying map object model, an extendible unified map content data model.

About the Author

Ben Wodecki

Jr. Editor

Ben Wodecki is the Jr. Editor of AI Business, covering a wide range of AI content. Ben joined the team in March 2021 as assistant editor and was promoted to Jr. Editor. He has written for The New Statesman, Intellectual Property Magazine, and The Telegraph India, among others. He holds an MSc in Digital Journalism from Middlesex University.

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