Cadreon has selected Rocket Fuel’s programmatic marketing platform to enhance IPG Mediabrands’ Audience Measurement Platform (AMP).
This helps to further build AMP’s audience segments and to analyze audience avails, with offline data match, linking offline data and first-party CRM data with online cookie data.
In selecting Rocket Fuel, IPG Mediabrands’ AMP will make offline data visible and actionable for clients and offer them the ability to programmatically target prospects and customers across any addressable channel. IPG Mediabrands will benefit from access to Rocket Fuel’s full suite of digital campaign management tools: including expanded self-service, individual-level consumer targeting, and the ability to centralize and activate customer data from a variety of sources. This will allow IPG Mediabrands’ clients to programmatically target consumers and prospects more efficiently across addressable paid and owned marketing channels.
“This is the next step of our partnership with Rocket Fuel,” said Arun Kumar, Global President of Cadreon. “It gives our agencies a new way to carry out marketing initiatives across display, mobile, video and social channels, automating bidding levels and impression distribution to achieve desired performance.”
“This is a great example of Rocket Fuel’s continued commitment to helping agencies, like IPG Mediabrands with their evolving marketing needs,” said Monte Zweben, Interim CEO of Rocket Fuel. “With our integrated programmatic marketing platform, Rocket Fuel’s AI will enable IPG Mediabrands’ AMP to better harness and optimize knowledge about its own clients and drive improved performance.”
Cadreon is a specialized digital marketing services platform that integrates technology, data, inventory and human intelligence to reach and manage the most profitable audiences for our clients. Cadreon operates worldwide in 68 markets.
About the Programmatic Marketing Platform
Rocket Fuel’s Programmatic Marketing Platform uses artificial intelligence (AI) at Big Data scale to learn from every moment of customer interaction and deliver and optimize media spend across addressable programmatic channels including display, video, mobile, and social—simultaneously. The result is personalized marketing at every customer moment, and improved marketing performance, awareness and lift.
It is powered by Moment Scoring™ which uses Rocket Fuel’s massive Big Data architecture to access the most information yet anonymous data about an individual — at a precise moment in time, while on a specific device, to determine how likely it is they will respond to the ad. Rocket Fuel Moment Scoring™ is a real-time calculation of moments of influence that optimizes programmatic decisions and learns how to improve them over the life of campaigns.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel’s Marketing That Learns™ to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world’s most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer’s paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.”
For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.
Source – http://www.businesswire.com/news/home/20150730005414/en/CADREON-Rocket-Fuel-Enter-Agreement-Bolster-AMP#.Vb3VMTBViko