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The New Era of Digital Marketing Will Be Predictive

Predictive AI capabilities are ushering in a new era for marketing. A recent Accenture report found that 86 percent of marketers believe AI will make their work more efficient and…
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There’s A Crisis In Content Engagement – One Which AI Looks Able To Solve

The Content Engagement Crisis For those across the digital media spectrum – from advertisers to small businesses and press outlets – there is a growing sense of crisis when it comes…
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It’s Time To Unlock Dark Data, says Sigma Technologies

Dr. Daniel Tapias is Founder and CEO of Sigma Technologies Global. Sigma was founded in 2008 and is headquartered in San Francisco, with a large footprint in Madrid. With extensive…
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Rocket Fuel: Predictive AI is Innovating Marketing

Earlier in the week, we spoke to the Managing Director of the Rocket Fuel Institute, Nikos Acuña, to find out how their predictive AI platform, VELA is innovating the global marketplace.…
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Could Amazon’s Fashionable AI Design Your Next Outfit?

The use of social networking by retailers and designers to monitor and react to fashion trends is nothing new. Fashion designer Zac Posen notably designed his Spring 2015 collection using…
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Machine Learning is Fast Becoming Business Imperative for Marketing, Writes Vian Chinner

Vian Chinner is the founder of SA startup Xineoh, which specializes in the application of mathematical modeling and machine learning to ad technology.  Imagine a world ruled by robots, where artificial intelligence (AI) is…
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Marketers Prioritising AI & Augmented Reality

Many marketers anticipate that technologies like augmented reality (AR) and artificial intelligence (AI) will affect their business in the next 12 months, more so than a year prior. That’s according…
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Three Ways AI is Impacting Ecommerce

AI Business has seen the impact of artificial intelligence in retail and ecommerce grow exponentially in the past 18 months. While ecommerce giants like Amazon, Walmart, and eBay have used…
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How AI is Revolutionizing Customer Management

A few years back, cloud computing transformed customer management, giving every small and medium business access to unified data and communication platforms without the need to make heavy investments in…
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