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Machine Learning is Fast Becoming Business Imperative for Marketing, Writes Vian Chinner

Vian Chinner is the founder of SA startup Xineoh, which specializes in the application of mathematical modeling and machine learning to ad technology.  Imagine a world ruled by robots, where artificial intelligence (AI) is…
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Marketers Prioritising AI & Augmented Reality

Many marketers anticipate that technologies like augmented reality (AR) and artificial intelligence (AI) will affect their business in the next 12 months, more so than a year prior. That’s according…
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Three Ways AI is Impacting Ecommerce

AI Business has seen the impact of artificial intelligence in retail and ecommerce grow exponentially in the past 18 months. While ecommerce giants like Amazon, Walmart, and eBay have used…
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How AI is Revolutionizing Customer Management

A few years back, cloud computing transformed customer management, giving every small and medium business access to unified data and communication platforms without the need to make heavy investments in…
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Blueshift’s AI Enabling Continuous Customer Journeys

In the midst of the huge uptake of AI in customer service functions this year, personalization platform Blueshift has launched AI-powered customer journeys that move its targeting from user segments to…
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