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Coca-Cola to See Whether AI Can Make Better Adverts Than Humans

Coca-Cola is looking to find out whether algorithms can create more compelling advertising campaigns than human creatives. We’re all relatively familiar with Coca-Cola’s adverts, especially their Christmas ads (it’s actually…
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Netflix’s AI Updated to Stop Buffering

Netflix is tweaking it’s AI so that you can watch your TV shows and movies without worrying about buffering. Buffering is something that none of us enjoy. Unfortunately, with the…
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Codec’s Co-Founders Talk Marketing, AI and Big Data

We had the pleasure to talk to the co-founders of the new startup Codec, Martin Adams and Tom Graham, about their company, the future of artificial intelligence and how their…
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Influencer Marketing Meets Artificial Intelligence

Many of you might not have heard about influencer marketing, which is a new and more efficient way of doing marketing for companies. It enables the brand marketer to spread…
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Should Marketers Re-Think the Way They See AI’s Impact?

Content Standard’s Kyle Harper has written a piece questioning whether we should reframe how we talk about artificial intelligence, as there appears to be various opinions out there about whether…
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DemandBase Releases DemandGraph an AI-powered Business Graph for B2B

Demandbase, a company working on account-based marketing announced that they will release an artificial intelligence driven B2B marketing business graph DemandGraph, capturing and monitoring in-depth business behaviour and relationships across…
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Marketers Predicts AI to Have Greater Influence than Social Media

The latest AI Ready or Not: Artificial Intelligence Here We Come report is the reason why marketers now expect artificial intelligence to have a greater impact than social media. The…
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IPONWEB “At the Forefront of Applying AI in Digital Advertising” Says Founder & CEO Boris Mouzykantskii

AI Business recently got the chance to speak to Dr. Boris Mouzykantskii, the Founder, CEO & Chief Scientist of IPONWEB. With more than 12 years’ experience driving innovation in the…
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Why Luminoso is a Leading Light in Deep Analytics, with CEO Catherine Havasi

AI Business recently got the chance to speak to Catherine Havasi, CEO and Co-founder of Luminoso. Luminoso’s AI-based technology bridges the gap between text and meaning to derive insights that…
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