Software Will Learn to Work With You in 2025Software Will Learn to Work With You in 2025

AI is predicted to redefine the sales teams’ relationship with technology as AI agents adapt to their needs

Burley Kawasaki, Global VP of product marketing and strategy at Creatio

December 24, 2024

3 Min Read
A sales agent at a computer with a telephone headset
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The days of slogging through training sessions and manuals to learn how to use software are ending. In 2025, AI will fundamentally redefine our relationship with technology. Rather than adapting to software’s limitations, users will experience AI agents that adapt to their needs. This shift, in which software “learns to work with you,” ushers in a new era of personalized, intuitive technology.

Gone are the static, one-size-fits-all applications. Instead, adaptive AI creates a new mode of dynamic interaction, molding itself to individual workflows and preferences. Imagine logging into your customer relationship management (CRM) software in the morning to find that an AI agent has already prioritized your tasks, drafted responses to key emails, input data into forms, flagged urgent deals and provided insights tailored to your specific style. It supports you throughout the day as you move across different channels of communication – web, email, phone, chat – and adapts and personalizes as you work.  These AI agents are not passive tools; they are active collaborators, learning from your habits and evolving over time to fit seamlessly into your day.

In customer service, this means AI agents capable of detecting a customer’s mood and adjusting tone and language accordingly. They will autonomously handle routine queries, troubleshoot common issues and escalate complex cases to human agents with full context, improving efficiency and satisfaction. Over time, these systems will continuously improve, learning from each interaction to deliver smarter, more empathetic responses.

Related:Navigating Big Tech’s Influence on the AI Regulatory Landscape in 2025

In sales, adaptive AI will transform the pipeline. AI agents will qualify leads, analyze customer behaviors and prioritize outreach based on the likelihood of converting. Beyond analysis, they’ll actively contribute by drafting personalized proposals or prepping sales presentations aligned with your unique pitch style. These innovations free sales professionals to focus on strategic, relationship-driven work while the AI handles repetitive, time-consuming tasks.

This isn’t just about efficiency; it’s about rethinking how we interact with technology entirely. For decades, software required users to conform to its design, leading to inefficiencies, low adoption rates and user frustration. Adaptive AI flips that script by personalizing the experience. These tools don’t just make work faster—they make it feel effortless, even delightful.

The potential impact is transformative:

  • For users: The time saved by skipping tutorials and manual configurations translates to more bandwidth for creative and strategic efforts. Adaptive software eliminates the learning curve, offering tools that intuitively understand and evolve alongside their users.

  • For businesses: Smarter customer engagement, improved productivity and streamlined workflows become the norm. AI-powered tools deliver actionable insights and automate repetitive tasks, driving better results with less effort.

Related:The Case Against the Black Box Model

By combining intelligence, adaptability and personalization, AI in 2025 doesn’t just enhance the tools we use—it reimagines them as collaborative partners. The result is a profound shift in how work gets done. AI won’t just work for you—it’ll work with you, empowering both individuals and organizations to thrive in a world where technology truly understands and supports their goals.

About the Author

Burley Kawasaki

Global VP of product marketing and strategy at Creatio, Creatio

Burley Kawasaki is global VP of product marketing and strategy of Creatio, a rapidly growing no-code and software automation company. 

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