One of the largest appliance companies in the United States partners with Google on a broad range of AI initiatives

Ben Wodecki, Jr. Editor

August 19, 2021

2 Min Read

American home appliance manufacturer GE Appliances has joined forces with Google Cloud to build smarter consumer products.

The pair signed a multi-year partnership and will work together on building devices that integrate with Google Cloud Vision AI.

GEA, which already builds appliances like smart refrigerators, wall ovens, and dishwashers, will also embrace other Google platforms such as Android and Google Assistant.

“Marrying GEA’s expertise in smart home appliances with Google Cloud’s data analytics and AI/ML will deliver industry-leading, innovative appliances and digital experiences that will delight consumers for years to come,” said Dominik Wee, managing firector for manufacturing and industrial at Google Cloud.

Okay Google, what snacks are in my fridge?

GE Appliances, originally a part of General Electric, is now majority-owned by Chinese home appliances company Haier, but remains headquartered in Louisville, Kentucky.

Google has been working with Haier for several years, with Google Android TV available across multiple products.

GEA will now have Google software integrated into its “entire appliance development process, from ideation to the production line,” the announcement reads.

Google Cloud will be supporting its new partner in improving its AI-enabled intelligent product platform – which providers consumers with personalized features, insights, and energy-saving recommendations.

For commercial customers, the platform will help manage fleets of appliances, decrease unplanned downtime, and extend product life.

"As the fastest-growing appliance manufacturing company in the United States and with more than a century of industry experience, we are committed to continuing our evolution and fulfilling our promise to deliver the best appliances to our owners and customers," said Viren Shah, chief digital officer at GEA.

“Bringing together Google and GE Appliances to co-innovate and build advanced technologies is a key driver propelling this evolution forward.”

Last year, GEA launched SmartHQ Solutions – which includes an app allowing users to access information on their appliances, as well as product integration with other tech firms like Bose, Sonos, and Amazon, as well as Google.

About the Author(s)

Ben Wodecki

Jr. Editor

Ben Wodecki is the Jr. Editor of AI Business, covering a wide range of AI content. Ben joined the team in March 2021 as assistant editor and was promoted to Jr. Editor. He has written for The New Statesman, Intellectual Property Magazine, and The Telegraph India, among others. He holds an MSc in Digital Journalism from Middlesex University.

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