Author of <a href="https://www.routledge.com/Getting-Started-with-Business-Analytics-Insightful-Decision-Making/Hardoon-Shmueli/p/book/9781439896532?utm_source=website&utm_medium=shared_link&utm_campaign=B005695_jm1_5ll_4cm_d545_artificialintelligencehub">Getting Started with Business Analytics: Insightful Decision-Making</a> and the forthcoming book, <i>Creating a Data Culture: Failing to Succeed</i>