FreshDirect to use AI platform to analyze customer data

New tool enables online grocer to 'democratize data’

Online grocer FreshDirect is set to use an AI-powered platform from ciValue.

The company plans to use the ciValue platform to allow partners to gain insights into customer preferences.

Partners will be able to better serve evolving customer needs through “customer-centric merchandising and marketing, and to achieve growth through insightful collaboration with the brands,” according to ciValue.

“This collaboration with ciValue will enable us to democratize the data and provide our partners, large and small, access to the latest and most comprehensive insights to help them deliver on their customer-focused business goals,” said Charlotte Myer, vice president of merchandising at FreshDirect.

“CiValue’s ability to rethink the way retail data can and should be used is aligned with our vision of reimagining insights to drive more customer-centric decision-making for our partners and ultimately more value for our customers."

New York-based FreshDirect delivers groceries to customers across the city, as well as several counties in New Jersey, Connecticut and Delaware.

CiValue develops cloud-based customer analytics tools for retailers.

The Tel Aviv-based firm said that using its platform, the grocer would “better serve its evolving customer needs through customer-centric merchandising and marketing, and to achieve growth through insightful collaboration with the brands.”

“FreshDirect is a digitally native and technology-first grocer, and we're excited to help the company create an insights-driven brand collaboration program," said Beni Basel, CEO and founder of ciValue.