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Marketing & Ecommerce

SDL launches AI-powered content analysis tool

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Content Assistant can read long texts, so you don’t have to

by Max Smolaks 3 September 2019

British machine translation and content
management specialist SDL has launched an online tool capable of analyzing
complex or lengthy documents to create easy-to-read summaries.

SDL Content Assistant is being positioned
as a time-saver for busy marketing and advertising professionals; journalists
can breathe easy, at least for now.

Users can upload up to 20 documents or links
- for example, analyst reports or product documentation - and receive summaries
or extracts based on their specific requirements. They can select the length
and depth of the summary required, specify key words and topics of interest.
The platform can also focus on extracting statistics.

SDL says its Content Assistant can help
with generating “snackable” content for social media platforms, and can even suggest
relevant hashtags.

The platform is powered by SDL’s Linguistic
AI engine. The company has been building AI-powered translation tools for more
than 15 years, but this is its first foray into using algorithms for content
creation and repurposing.

Among other things, Content Assistant can check
if the source material is suitable for machine translation and translate the resulting
snippets of text automatically.

“SDL Content Assistant has been built with
marketers in mind. It is highly intuitive and will make a real difference to
anyone with requirements to create content derivatives quickly from longer or
more complex documents,” said Jim
Saunders, chief product officer of SDL.

“It was
particularly interesting to see how the AI technology found content from my
content, and then laid it all out for me,” added Val Swisher, CEO of global content
strategy company Content Rules.

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