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Health & Pharma

Alexa learns to give useful advice to blind people

by Max Smolaks
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Voice assistants are helping solve digital accessibility challenges

by Max Smolaks 23 January 2020

Amazon and the UK’s Royal National
Institute of Blind People (RNIB) have worked together to make Alexa more useful
to those suffering from visual impairment conditions.

Thanks to this collaboration, the
AI-powered personal assistant can offer advice on living with sight loss, obtained
directly from RNIB’s Sight Loss Advice Service.

“Voice assistant technology is playing an ever-increasing
role in transforming the lives of blind and partially
sighted people,” said David Clarke, director of services at RNIB.

“Voice assistants can enable independence,
helping to break down accessibility barriers to a more
inclusive society. By using this technology to increase the reach of our own resources,
we are ensuring that people can immediately get essential information about
sight conditions, their rights, and the support available, simply by asking out

Tech for good

RNIB is a charity established in 1868, originally
to provide better quality literature for the blind. Today, it offers
information, support and advice to almost two million people in the UK, under the
patronage of the Queen.

The organization’s research shows that 54 percent of blind and partially sighted people feel that sight loss is a barrier to using the Internet, and 61 percent say they are unable to make the most of new technologies – despite a number of accessibility features present in modern operating systems.

The collaboration with Amazon aims to improve
the situation by offering information about accessibility options, along with healthcare

According to RNIB, users can ask things

  • “Alexa, how do I register as
    sight impaired or severely sight impaired?”
  • “Alexa, what assistive
    technology do blind people use?”
  • “Alexa, what should I do if I
    think I'm losing my sight?”

RNIB has worked with the community to test
and improve the service, and the feedback has been very positive. “While I was working, there was always
someone there that could help, like the IT department, but since retiring it’s
been difficult to keep up with how quickly technology changes,” said Dolly
McLoughlin, aged 71, who is suffering from retinitis pigmentosa.

Dolly McLoughlin

“I can use emails and documents, but I find navigating the internet with a screen reader very difficult indeed. Websites are all designed differently, which makes it hard to find what I am looking for. I’m no good at looking up specific information or ordering things. I have to get someone to help me.

is different. I can just ask her questions and she will tell me the answer.
Listening to music, the radio and my audio books through Alexa is wonderful,
but getting direct information – like a short biography of an author, or the
synopsis of a play I’m interested in – is priceless. It’s fantastic that organizations
like RNIB are starting to use it in this way and I hope more companies will

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