The deal includes all Kia and Genesis models too
Korea’s Hyundai Motor Group has confirmed that all of its cars will be fitted with the Nvidia DRIVE platform as standard from 2022.
The arrangement covers models sold under the Hyundai, Kia and luxury Genesis brands, with the tech providing an AI-based connected car operating system (ccOS) that allows perpetual software updates to the in-vehicle infotainment (IVI) systems.
The relationship and the platform aren’t completely new. Hyundai Motor Group has been working with Nvidia since 2015 and DRIVE already underpins the IVI systems in the Genesis GV80 and G80. But the nature of the deal means that all vehicles across the three brands, from the entry-level Hyundai i10 and Kia Picanto upwards, will benefit from GPU-based computing on board.
Nvidia DRIVE includes a hardware and software stack that enable the IVI systems to offer audio, video, navigation, connectivity and connected car services.
The new ccOS, which has been developed in house by Hyundai, gathers large amounts of data generated by the car and its network of sensors, plus external data centres, to enhance the on-road experience for driver and occupants alike.
The ccOS will use Nvidia’s software frameworks in four key areas. Firstly, the data will be processed and optimized to support deep learning. Secondly, it will connect with the surrounding infrastructure regardless of whether the car is online or offline.
It will also be able to provide intelligence-led functionality for the driver by identifying his or her intentions. And finally, it will provide security by monitoring the in-vehicle and external networks.
More details on specific features for individual models are likely to be revealed closer to the vehicles being rolled out.
In addition, Hyundai is promising that the new computer architecture will allow cars to be updated throughout their lifetime with the latest digital cockpit technology.
Ali Kani, vice president for Autonomous Vehicles at Nvidia, said: “Nvidia brought consumer electronic functionality and a graphics-rich user interface to infotainment systems more than a decade ago. Now, we are once again transforming these systems through the power of AI, helping Hyundai Motor Group increase safety and value, along with enhancing customer satisfaction, throughout the lifetime of the vehicle.”
Paul Choo, senior vice-president of Electronics Tech Unit at Hyundai Motor Group, added: “The Nvidia DRIVE platform is proven – it is scalable, energy-efficient and has the performance to support our next generation of software-defined vehicles.”
Nvidia supplies its wares to a number of automotive manufacturers that includes Toyota, Volkswagen, Mercedes, Audi and Volvo.