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Building upon an existing legacy of telco analytics
Guavus, an AI and big data subsidiary of French conglomerate Thales, has released an analytics and automation tool for telecommunications providers, hosted on Amazon Web Services.
Guavus-IQ aims to give mobile network operators insights into individual subscribers, assessing their interests and behavior, and whether they are impacted by network performance.
The company claims the insights allow operators to increase potential revenue through data monetization and improved customer experience, as well as reduce costs.
Operations analytics, for network, service and field ops teams, and subscriber and device analytics, for digital services, marketing and customer care teams, are offered as two separate products.
Together, they are bundled into the Guavus-IQ portfolio. Early customers include India’s Reliance Jio, which had 743.19 million users as of March.
Data is ingested in real time, using Guavus’ streaming edge analytics technology SQLstream, which is also licensed by AWS for its Amazon Kinesis Data Analytics.
Reliance Jio said that it ingest five petabytes of data a day to look for trends, with a particular focus on minimizing call signals dropping. An unnamed US telco, meanwhile, uses the platform for targeted advertising, relying on network data rather than cookies. Guavus claims that at least some of its product portfolio is used by six of the seven world's largest telecommunications providers.
“Guavus and AWS have a shared vision of helping operators accelerate their digital transformation initiatives and improve their customer experience through real-time decisioning,” Guavus CEO Alexander Shevchenko said.
“Our collaboration with AWS gives operators a seamless path to the cloud that provides fast, powerful and easy access to Guavus-IQ AI-based analytics and enables trusted, real-time decisions with analytics that everyone - regardless of skill level in their organization – can understand and use.”
US-based Guavus was founded in 2006 to focus on analyzing telecom and cable network data, and was acquired by Thales for $215 million 11 years later. "The application to Thales’s core businesses of Guavus's technologies and expertise in big data analytics will strengthen our ability to support the digital transformation of our customers, whether in aeronautics, space, rail signaling, defense or security," Thales CEO Patrice Caine said at the time.