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Marketing & Ecommerce

3DLook gets $6.5 million to take intelligent body measurement to more sectors

by Nick Booth
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Hoping to offer designers in other sectors the savings and sales enjoyed by fashion e-tailers

Silicon Valley-headquartered startup 3DLook has raised $6.5 million in Series A funding to bring mobile body measuring and fitting tech already used by online retailers to more markets.

The company has developed a system that uses a combination of computer vision and 3D statistical modeling to instantly measure the human body using just two photos.

It now aims to apply its fine tailoring techniques to industries beyond fashion retail, such as car seat making, furniture, video game avatars and augmented reality.

The investment brings the company’s total fundraising to date to $11.2 million. The cash will be used to expand the US leadership team and build new R&D labs in the US and Western Europe.

Clothes maketh the plan

3DLook, established in Ukraine in 2016, uses mobile cameras and AI to capture personal fit and size data, and make recommendations for online shoppers. Its body intelligence also helps create better-fitting clothes for uniform makers, fashion brands, and body armor producers.

Global fashion retailers like Tailored Brands and 1822 Denim currently use the company’s AI technology to size up customers accurately – 3DLook claims that since April 2020, AI-assisted measurements have cut the costs of returned garments by 30 per cent and quadrupled the rate of sales conversions.

Returns are the curse of the online retailer, according to Artyom Inyutin, head of TMT Investments.

Vadim Rogovskiy, co-founder and CEO of 3DLook, said growth will come from expanding into new segments, such as furniture, that could make similar improvements with made-to-measure products.

The technology could also be applied in tracking health and fitness, creating personal avatars in video games, and real-time virtual try-ons in augmented-reality.

The pandemic has catalyzed a dramatic transition in the retail and made e-commerce a top priority for every brand according to Pasha Bogdanov, general partner at Almaz Capital and one of the investors.

Consequently, as shopping shifted online, 3DLook has grown faster than other e-commerce players, with a five-fold rise in revenue since April 2020.

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