Purchase may help smaller e-commerce sites compete with the big boys
New York-based e-commerce and fintech specialist Logiq has acquired digital marketing solutions firm Rebel AI.
Rebel builds products that protect publisher identity, secure brand spending, and establish the foundations for blockchain applications in advertising.
Following the acquisition, the Rebel AI platform will be renamed Logiq Digital Marketing. The deal was officially closed last week, according to the company’s 8-K form.
Renamed and ready to go
Following the news, Logiq’s share price rose slightly to $6.15; the company’s stock price has been fluctuating considerably since the start of the year.
Logiq CEO Tom Furukawa said, “Rebel AI’s approach to addressing the needs of e-commerce brands and agencies fully aligns with our strategic focus, and we expect the addition of their proprietary technology to dramatically accelerate the time-to-market of the launch of our holistic digital marketing strategy.”
“Combining our respective strengths and capabilities puts us years ahead in terms of delivering a uniquely powerful platform geared for our small and medium-sized business agency and brand clients.”
The newly re-branded digital marketing platform will allow small and medium-sized businesses to compete with larger rivals, Logiq said in the announcement.
Marketers can use the platform to advertise across popular websites and connected TV media destinations. The platform uses machine learning models, as well as advanced audience targeting and blockchain-based security, to provide enhanced marketing customization.
“Logiq shares our vision of simplifying the marketing workflow for small and medium businesses,” Manny Puentes, Rebel AI’s founder and CEO, said.
“By combining Rebel AI’s data management and media buying capabilities, Fixel’s engagement-based AI-segmented audiences, and DataLogiq’s comprehensive consumer profiles into a single platform, we’re laying the foundation for marketers to reach their consumers in an easier and more cost-effective way.”
According to eMarketer, the top 10 e-commerce players in the US are expected to account for more than 63 percent of online sales this year, with the overall number projected to reach $795 billion.