Automat’s conversational AI tools to be integrated into Salesfloor’s platform

Software firm Salesfloor has acquired Automat, a Montreal-based conversational artificial intelligence (AI) platform.

Based in New York, Salesfloor’s platform allows brands to sell online, and make use of tools such as live chat to enhance online shopping. The acquisition allows Automat’s technology to be integrated into the Salesfloor platform.

L’Oréal, Harry Rosen and Colgate-Palmolive have used Automat’s tools including conversational AI, advanced product tagging and post-purchase e-commerce website personalization to improve customer experiences.

The addition of Automat’s AI “makes Salesfloor the leader in the virtual shopping, clienteling and sales automation for retailers in every B2C vertical,” Salesfloor said in the announcement.

“Through this exciting acquisition, we are able to provide a mix of human store associates and AI assisted capabilities to optimize the shopping experience,” said Oscar Sachs, CEO of Salesfloor.

“The combination of skilled store associates and the ability to leverage automation technology allows for a more personalized, targeted and efficient shopping experience for the customer, while also optimizing the use of store associate’s valuable time, ultimately, to the benefit of retailers.”

Automat joining Salesfloor has the potential to “redefine the entire clienteling and virtual shopping experience,” according to Andy Mauro, CEO of Automat.

Up announcement, it was suggested that brands that used Automat’s systems drove an average 14% top-line sales uplift, which will be welcome news to the 50,000 store associates who use Salesfloor’s platform.

Chico’s, Saks Fifth Avenue, Bloomingdales and Ben Bridge Jeweler are among those that use the Salesfloor platform.

No financial details of the acquisition were revealed.