AI Business met with Tal Bevan, Managing Director of Cognitive Analytics at Architech, one of the leading custom software solutions providers.

At The AI Summit in London, Tal and his Architech colleague Ramy Nassar addressed the question ‘How Does AI Fuel Design Thinking?’, exploring how combining the data-driven, iterative approach of AI practices with the structured framework of Design Thinking creates solutions that speak directly to the needs of end-users.

AI Business caught up with Tal to find out his views on AI’s broad impact on business, as well as his vision for Cognitive Analytics at Architech specifically.


tal bevan architech

Tal Bevan of Architech

  1. How do you believe AI will impact business overall and in what ways? 

AI will have a transformative impact on business.  By reducing bias and taking a collaborative approach, AI will solve many problems that were previously thought impossible.  New insights will drive strategies that will allow organizations to develop products, introduce value propositions and serve customers in a more personalized and customized fashion than ever before.


  1. Where are we at the moment in terms of ready-to-implement technology versus wishful thinking? 

AI is ready for real-time implementation today.  We have worked on a number of use cases where new AI driven insights are already shaping strategies and outcomes for customers in a profound manner.  With the continued development of Cognitive Analytics, the results will become increasingly more pervasive and impactful.


  1. What do you think are the main challenges in adopting AI technologies, from machine learning through to image recognition, in business? 

Many decision-makers continue to use personal experience, bias and assumptions to drive strategies.  However, by definition this approach can cause organizations to move in the wrong direction.  Recently we worked with an organization where the data suggested a strategy that was 180 degrees opposed to current operating procedures.  Once the bias was removed from the assumptions and the insights from the data were presented, a new strategy followed.  As more and more success stories are tied to AI technologies, more organizations will adopt a data-based approach to solve problems – many of which they had thought impossible.


  1. Which industries do you believe will be the pioneers in broadly adopting AI technologies? 

AI technologies will become pervasive across most industries.

Having said that, we are focusing on Retail, Telecommunications, Healthcare and Financial Services to be the industries that will best adopt AI capabilities.  Within these industries, we expect significant traction in the areas of Fraud Detection, Customer Churn, Sentiment Analysis, Customer Segmentation and Recommendation Engines as primary areas of application concentration.



  1.     What is the key proposition of Architech in developing an AI-powered business? 

By employing leading-edge analytics and computing technologies, Architech‘s Cognitive Analytics practice takes an unbiased and collaborative approach to solve problems that many previously thought impossible.


  1.     What new products & solutions can we expect from Architech in the immediate future? 

An extension of our Cognitive Analytics capabilities – stay tuned – great announcements to follow!


At The AI Summit, Tal Bevan and his colleague Ramy Nassar delivered their presentation on How Does AI Fuel Design Thinking?

To connect with Tal directly following his AI Summit presentation:

The AI Summit was the world’s first event dedicated to Artificial Intelligence for the business world. For more information, and to find out more, visit:
AISummit print screen


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