AI Investments: Uncovering Real Value Amid the HypeAI Investments: Uncovering Real Value Amid the Hype

There are three types of companies impacted by AI advancements, each with promising investment avenues

Shawn Helms, Evelyn Yu

December 23, 2024

3 Min Read
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Artificial intelligence (AI) is being promoted as the next revolutionary technology, but the constant hype can make it difficult to distinguish between real innovation and marketing noise. Companies across industries are announcing AI products and for those that haven’t, at least one of their board members is likely exploring AI investments to avoid missing out. In this landscape, identifying opportunities with genuine value is essential.

This article explores three types of companies impacted by recent AI advancements and highlights promising investment avenues within each category.

Generative AI Companies

AI spans a wide array of technologies capable of performing tasks traditionally requiring human intelligence. Lately, the buzz has focused on generative AI, a subset designed to create new content by analyzing and synthesizing vast datasets (e.g., large language models or LLMs). Leading players include Anthropic, OpenAI and Microsoft.

Investing in generative AI companies can be challenging due to the commoditization of AI models and the rapid evolution of the space. It’s often hard to pick a frontrunner in a technology race where quick replication is common. History offers a lesson here: many of the world’s top internet companies from 1999 have since faded. Late-stage generative AI companies generally require substantial investment, while early-stage generative AI firms offer lower entry points but higher risks due to the diverse range of experimental approaches. The takeaway? It’s wise to remember that even giants like AOL once seemed poised for permanent dominance.

Related:The Ethical AI Dilemma: Innovation vs. Sustainability

AI Enablement Companies

The widespread adoption of generative AI demands robust supporting infrastructure, such as power, data centers, specialized AI chips and AI technology implementation companies. Generative models rely on vast datasets and intricate calculations, increasing the need for high-performance GPUs and TPUs housed in sophisticated data centers and driving up power consumption.

AI enablement companies, which provide this crucial infrastructure, often deliver stable returns and face minimal competition. Building the necessary infrastructure requires considerable time and capital, creating relatively high barriers to entry. With AI adoption continuing to expand, companies in this space can offer reliable, attractive investment opportunities for those looking beyond the immediate AI spotlight.

AI-Transformed Companies

AI is reshaping industries, from healthcare, where it enhances diagnostic accuracy and patient care, to finance, where it streamlines operations and reduces costs and risks. We are only in the early stages of AI integration, with many companies testing its potential before committing to large-scale adoption.

Related:Navigating Big Tech’s Influence on the AI Regulatory Landscape in 2025

Investing in AI-transformed companies is tricky as the landscape can change overnight with technological advancements. Identifying companies that leverage AI to drastically reduce costs and improve profit margins requires deep trend analysis and research. Remember, the current version of generative AI is likely the least effective it will ever be.

Cutting Through the Hype

Investing in AI is inherently complex. Companies are releasing AI-powered products that could easily be steamrolled by “new features” from tech giants. Without understanding the technology, it can be challenging to distinguish genuine AI innovation and those merely leveraging the AI buzzword.  Adding to the challenge, AI regulations continue to evolve, focusing primarily on transparency and disclosure. The United States, however, is generally cautious with regulation, preferring not to stifle technology growth.

While AI holds vast potential, it’s essential to remember that other emerging information technologies may also present exciting opportunities (e.g., quantum computing, AR/VR, edge computing and blockchain). In the race to capitalize on AI, investors should keep a broad perspective, remembering that many of the most valuable investment opportunities in the last few decades have come from diversified investments in information technology generally.

About the Authors

Shawn Helms

Partner, McDermott Will & Emery

Shawn Helms is the co-head of McDermott Will & Emery’s technology transactions and outsourcing practice, specializing in complex technology and intellectual property transactions.

Evelyn Yu

Attorney, McDermott Will & Emery

Evelyn Yu is an attorney at McDermott Will & Emery, specializing in technology transactions, commercial contracts and outsourcing.

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