IBM’s Watson moonlights as a museum guide

The cloud-based cognitive computing system has been used in an art exhibit

by Max Smolaks 30 January 2020

IBM’s AI-powered Watson service has been working as a guide at the Four Domes Pavilion, a contemporary art museum in Wroclaw, Poland.

The CoArt project enables visitors to ask questions about Michael Willmann’s ‘Paradise’ painting which is being displayed as part of the museum’s 100 painting Willman. Opus Magnum exhibit.

Willmann, a prominent German painter known as the ‘Silesian Rembrandt,’ was born in 1630.


IBM’s Watson – essentially a chatbot on steroids – started its life in 2011 as an experiment, but by 2014 it was at the core of its own business group. The system combines advanced natural speech recognition technology with unstructured data analytics, and has found countless applications, from medical to military.

It’s latest stint involves talking about the artwork painted by Willman around 1670. Visitors to the museum receive a headset and a smartphone upon arrival, and can then chat with Watson — hosted in IBM’s Public Cloud service—through a mobile app. They will receive immediate answers about the painting, although only Polish is supported. Each dialogue with the visitor brings additional experience for the system, which enables the machine learning model to develop and answer new questions.

The project is a collaboration between the IBM Services team, art historians, experts from the National Museum, and staff and students from Academy of Fine Arts in Wroclaw.

“Together with IBM, we have introduced a pioneering form of interaction between the audience and the piece of art,” said Prof. Dr. Hab. Piotr Oszczanowski, director of the National Museum in Wroclaw.

“The choice was made for the painting called ‘Paradise’, due to the exceptional artistic value of this particular work. Thanks to the support of new technologies, we can offer each person a completely new level of art discovery and its experiencing.”

The exhibition will be open until April 26, 2020

But perhaps the most notable point in this story are these press shots:

A new way to enjoy art, or an art lover’s nightmare? Let us know on Twitter.