Becoming a data-driven enterprise, one that puts data at the heart of everything it does, is a requirement of modern business success.

But in an age of swiftly changing market conditions and thousands of new software applications and technology systems – all holding or even generating massive amounts of business-critical data – having trusted, reliable data to use within the organization is often easier said than done.

Based on new research commissioned by SnapLogic and conducted by Vanson Bourne, who surveyed 500 IT Decision Makers (ITDMs) at medium and large enterprises across the US and UK earlier this year, this whitepaper explores the data analytics challenges organizations are facing and the proliferation of distrust that has occurred when it comes to accessing, analyzing, and using data.