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AI's Craziest Year

AI iQ is a new column from the founder and CEO of Qantm AI and former chief AI officer of IBM

Seth Dobrin

January 16, 2024

10 Min Read
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The year 2023 was a landmark year in Generative AI, witnessing its meteoric rise from a niche technological curiosity to a cornerstone in diverse industry sectors. In 2024, the technology is expected to continue transcending its traditional boundaries, showcasing its versatility and transformative impact across various fields. From health care and beauty to education and travel, Generative AI has enhanced existing processes and paved the way for novel applications and innovations. It has also accelerated the adoption of more traditional approaches to AI and adjacent technologies.

Generative AI has revolutionized patient care and medical research in health care, introducing new dimensions in diagnostics, treatment personalization, and operational efficiency. The beauty industry has witnessed a digital makeover with AI-driven tools redefining consumer experiences and product innovation. AI has broken new ground in education, offering personalized and interactive learning experiences that closely mimic real-life scenarios. The travel industry has embraced AI, leveraging its capabilities to enhance customer service and streamline travel planning.

Moreover, the emergence of industry-specific Large Language Models (LLMs) like BloombergGPT, NHS-LLM, and BioMedLM has underscored the potential of tailored AI solutions. These models, designed to address the unique challenges of their respective sectors, have demonstrated how AI can be customized for more effective and efficient applications.

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In essence, 2023 marked the beginning of a new era in which Ai and Generative AI were not just auxiliary tools but fundamental drivers of innovation and growth across industries. Its widespread adoption and integration signify a significant leap forward, heralding a future where AI is intricately woven into various business and societal functions.

Health care industry and Generative AI

The integration of Generative AI in health care in 2023 has been a transformative development, significantly enhancing various aspects of patient care and medical research. Soundly’s review of Starkey Genesis AI hearing aids are prime examples of a significant advancement in assistive technology. This innovative product offers users a more natural hearing experience by intelligently optimizing sound according to the environment, a breakthrough in auditory assistance.

Johnson & Johnson's utilization of AI in health care underscores the technology's potential to revolutionize medical research and patient treatment. By employing AI, Johnson & Johnson has streamlined research processes, improved diagnostic accuracy, and developed personalized treatment plans. This application of AI not only accelerates the pace of medical research but also ensures that patients receive more effective and tailored health care solutions, marking a significant step forward in personalized medicine.

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Bayer Pharma's integration of AI into clinical trial processes has been a game-changer in the pharmaceutical industry. The use of AI in these processes speeds up the development of drugs, making it a crucial tool for public health advancements. This acceleration is vital in bringing new, life-saving medications to market more efficiently and effectively.

Furthermore, HCA Healthcare and Meditech have embraced AI to enhance the management of documentation and electronic health records. Their implementation of AI-driven tools has made patient record management more efficient, reducing the administrative burden on health care providers. This shift allows clinicians to focus more on direct patient care, thereby enhancing the overall quality of health care services and patient outcomes.

Beauty industry's AI transformation

L'Oreal's integration of Generative AI has marked a significant transformation in the beauty industry in 2023. The company's innovative use of AI technology has redefined consumer interactions and product development strategies. Modiface, L'Oreal's AI-powered virtual make-up try-on tool, now integrated with Amazon, stands at the forefront of this revolution. This tool – a combination of AI and AR -- has fundamentally changed the online shopping experience for beauty products, allowing customers to virtually try makeup with remarkable accuracy and convenience. The integration with Amazon further amplifies its reach, making it a groundbreaking development in e-commerce and beauty tech.

Complementing Modiface, L'Oreal's Trendspotter tool harnesses AI to analyze extensive datasets and identify emerging beauty trends. This AI-driven tool is pivotal in guiding product innovation and market adaptation strategies. By leveraging AI for trend analysis, L'Oreal can stay ahead of the curve, tailoring its products to meet evolving consumer preferences and market demands. Trendspotter's ability to sift through vast amounts of data and extract meaningful insights exemplifies how AI can be a powerful tool for market research and product development in the beauty industry.

Education and AI

The education sector witnessed a significant evolution in 2023 with the integration of Generative AI, particularly in language learning and online education platforms. Duolingo's incorporation of GPT-4 is a prime example of this technological advancement. This integration has substantially enhanced the language learning experience on the platform, offering users realistic practice scenarios that closely mimic real-life conversations.

The AI-driven system provides detailed feedback, allowing learners to understand their mistakes and improve their language skills more effectively. This feature makes learning more interactive and engaging and tailors the educational experience to individual needs, a significant leap in language education technology.

Coursera, another leader in online education, has also embraced AI to enrich its learning environment. The platform introduced an AI-powered online learning coach, a tool designed to offer personalized feedback and guidance to students. This AI coach adapts to each student's learning pace and style, providing customized support and recommendations. It helps students navigate their courses more efficiently, enhancing their understanding and retention of the material. This AI integration represents a significant step towards personalized and adaptive learning, making education more accessible and effective for a diverse global audience.

Travel industry's AI adoption

In 2023, the travel industry embraced Generative AI, significantly enhancing customer service and operational efficiency. A notable example is Expedia's integration of ChatGPT into its platform, which has modernized the travel planning process.

This integration allows Expedia to offer personalized travel recommendations that cater to each user's unique preferences and requirements. The AI-driven system analyzes vast amounts of travel data to suggest the best flights, hotels and itineraries, making the booking process more intuitive and user-friendly. This advancement in AI application improves the customer experience and represents a significant step forward in the digitalization of travel services.

PolyAI, another innovator in the travel sector, has developed a voice assistant that understands context, significantly improving the efficiency of customer interactions. This AI-powered voice assistant can comprehend complex queries and remember previous interactions, providing accurate and relevant responses. Its deployment in customer service enhances communication, reduces response times, and improves overall customer satisfaction. Renowned companies in the travel industry are utilizing PolyAI's technology to provide efficient and personalized customer service, showcasing the potential of AI in transforming customer engagement in travel and hospitality.

Adopting AI technologies like ChatGPT and PolyAI's voice assistant in the travel industry in 2023 has streamlined operations and elevated the customer experience. These developments highlight the growing importance of AI in the travel sector, offering innovative solutions to meet the evolving demands of modern travelers.

Advertising and customer service

The year 2023 has seen remarkable strides in using Generative AI in advertising and customer service, with companies such as Coca-Cola and Freshworks leading the way. Coca-Cola has leveraged AI to create dynamic and engaging advertising campaigns. These AI-driven campaigns have enabled Coca-Cola to produce content that is not only innovative but also highly personalized, resonating with a diverse global audience. Using AI in advertising has allowed Coca-Cola to explore new creative territories, resulting in captivating and effective campaigns to reach its target market. This approach demonstrates the potential of AI to transform traditional advertising methods into more interactive and tailored experiences.

Freshworks introduced Freddy AI, an AI-powered bot designed to handle customer queries efficiently in customer service. Freddy AI represents a significant advancement in customer service technology, capable of providing quick and personalized responses to a wide range of customer inquiries. This bot enhances the customer experience by reducing wait times, improving response accuracy, and streamlining the customer service process for businesses.

By automating routine queries, Freddy AI allows customer service teams to focus on more complex issues, improving overall operational efficiency. Freshworks' implementation of Freddy AI showcases the versatility of AI in enhancing customer engagement and support in various business contexts.

The innovative use of AI in advertising by Coca-Cola and in customer service by Freshworks highlights AI's versatility and growing importance in different business sectors. These developments underscore the transformative impact of AI in enhancing customer interactions and creating more engaging marketing content.

Industry-specific Large Language Models

The rise of industry-specific Large Language Models (LLMs) like BloombergGPT, NHS-LLM, and BioMedLM exemplify the transformative effects of Generative AI. The customization of AI to meet the unique challenges and complexities of different industries significantly enhances innovation, and operational efficiency will dramatically impact every sector and every worker.

BloombergGPT has emerged as a groundbreaking development in the financial sector. This 50-billion parameter LLM, trained on a comprehensive array of economic data, supports a variety of natural language processing tasks within the financial industry. Its ability to outperform open models on financial NLP tasks is a testament to its specialized training and design. BloombergGPT is crafted to enhance financial workflows and unlock new opportunities for handling the extensive data available on the Bloomberg Terminal, addressing the unique complexities and needs of the financial services industry. This model represents a significant step forward in the application of AI in finance, providing more accurate insights and predictions.

NHS-LLM stands out as a notable innovation in the health care sector. Developed using the OpenGPT framework, this conversational model is part of the Foresight v2 project, aiming to create a comprehensive LLM for health care. NHS-LLM is trained on datasets grounded in medical texts, health records and guidelines, enhancing its ability to assist health care professionals in diagnosing and treating patients. The model has shown promising results in medical tasks, surpassing general models like ChatGPT in health care-specific queries. Its development marks a significant advancement in AI-driven health care, offering improved clinical decision-making and patient care.

BioMedLM, a collaboration between Stanford CRFM and MosaicML, is a purpose-built AI model trained to interpret biomedical language. With 2.7 billion parameters, BioMedLM is trained on biomedical data from PubMed, achieving state-of-the-art results on medical question-and-answer text from the USMLE. This model represents a significant advancement in biomedicine, showcasing the capabilities of domain-specific LLMs in real-world applications. BioMedLM's development is a leap forward in medical research and patient care, demonstrating the potential of AI in biomedicine.

In summary, the widespread adoption of Generative AI across various industries, mainly through these industry-specific LLMs, enhances consumer experiences, streamlines development processes, and improves operational efficiency in sectors like health care, education, finance, and biomedicine.

Looking back on the transformative impact of Generative AI in 2023, it becomes increasingly evident that the future demands a strategic shift in our approach towards this technology. While the past year has been about embracing and integrating AI across various sectors, 2024 calls for a more nuanced, business strategy-first approach rather than a technology-first mindset.

The advancements in Generative AI have indeed been groundbreaking, but the true potential of these technologies can only be realized when aligned with clear business objectives and strategies. For instance, the focus should move beyond just integrating AI for efficiency and towards leveraging AI to redefine patient care models and health care delivery systems. Similarly, the beauty, education, and travel industries should emphasize how AI can fulfill specific business goals, enhance customer value, and drive growth rather than advance the technology itself.

The emergence of industry-specific LLMs such as BloombergGPT, NHS-LLM, and BioMedLM has set the stage for this strategic shift. These models offer a glimpse into a future where AI solutions are innovative and deeply integrated into the fabric of business strategies. In 2024, we expect these models to become more sophisticated and tailored, not just in their technological capabilities but in their alignment with industry-specific business challenges and opportunities.

As 2024 unfolds, the narrative around Generative AI needs to evolve from a fascination with its technological prowess to a focus on its strategic application. The upcoming year is poised to be a period of significant change, where AI becomes a fundamental part of business strategy, driving innovation, efficiency, and growth across industries. The future of AI is not just about advanced technology — it is about how to deploy it to reshape businesses and industries strategically.

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ChatGPT / Generative AI

About the Author(s)

Seth Dobrin

Seth Dobrin is the founder and CEO of Qantm AI and the former chief AI officer at IBM.

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