Apple Unveils iPhone 16 Built for AI; Apple Intelligence Coming to Product Lineup

The personal intelligence system is scheduled to roll out next month for the iPhone, iPad and Mac

Liz Hughes, Editor, IoT World Today and AI Business

September 10, 2024

3 Min Read
An Apple iPhone, iPad and MacBook side by side.
Apple

Apple is bringing artificial intelligence to its product line, starting with the unveiling of the new iPhone 16 and its new personal intelligence system announced Monday.

The company’s Apple Intelligence will power the new models with an “easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy,” Apple said. 

The personal intelligence system is scheduled to roll out next month for the iPhone, iPad and Mac with iOS 18.1, iPadOS 18.1 and macOS Sequoia 15.1 with more features to follow. 

The company said the new iPhone 16 was built for Apple Intelligence and features the advanced A18 and A18 Pro chips, making these the fastest and most capable iPhones yet.

The company said Apple Intelligence would harness the power of Apple’s silicon servers to understand and create language and images, streamline actions across apps and use personal context to simplify and speed up everyday tasks while ensuring user privacy and security.

Initial Apple Intelligence features are scheduled to launch next month, providing experiences tailored to help users focus on what matters most to them.

The first set of features includes Writing Tools allowing users to enhance their text by rewriting, proofreading and summarizing text across apps including Mail, Notes, Pages and other third-party apps. 

Related:Apple Previews ChatGPT-Powered Apple Intelligence

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In Photos, users can create movies by typing a description using the Memories feature. Natural language could also be used to search for specific photos and to find specific moments in video clips. A new Clean Up tool can detect and eliminate objects from a photo's background without affecting the main subject.

Notes and Phone apps also get more power allowing users to record, transcribe and summarize audio. If a recording is initiated while on a call, all participants are automatically alerted. Additionally, after the call ends, Apple Intelligence can create a summary highlighting key points.

Siri also gets a boost as it becomes “more natural, flexible and deeply integrated into the system experience,” and can be accessed by iPhone, iPad and Mac at any time and can switch between text and voice. New to Siri is the ability to follow along when a user stumbles over words, maintain context and answer thousands of questions about Apple devices systems and features.  

Despite all the intelligence of the new platform, Apple said privacy and security remain top priorities. 

The privacy and security of user data will be maintained with Private Cloud Compute, a “groundbreaking approach” Apple said, “provides the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers, an extraordinary step forward for privacy in artificial intelligence.”

Related:Apple Integrates ChatGPT Across Platforms, Unveils Apple Intelligence

Apple Intelligence is scheduled to launch in U.S. English first before expanding in December to include localized English in Australia, Canada, New Zealand, South Africa and the U.K. In 2025, it is expected to offer language support that will include Chinese, French, Japanese and Spanish.

About the Author

Liz Hughes

Editor, IoT World Today and AI Business

Liz Hughes is an award-winning digital media editor with more than three decades of experience in newspaper, magazine and online media industries. 

A proven digital media strategist and editor, Liz has produced content and offered editorial support and leadership for a variety of web publications, including Fast Company, NBC Boston, Street Fight, QuinStreet, WTWH Media, AOL/Patch Media and Design News.

A skilled social media strategist experienced in developing and maintaining an audience across multiple platforms and brands, Liz also enjoys sharing her knowledge and expertise to help businesses small and large.

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