is acquiring Dutch chatbot startup CX Company for $17m

Hoping to create a one-stop-shop for conversational commerce

Chuck Martin, Editorial Director AI & IoT

June 8, 2020

1 Min Read

Hoping to create a one-stop-shop for conversational commerce

Conversational tech specialist has agreed to pay $17 million for Rotterdam-based chatbot startup CX Company.

CX develops software that enables businesses to automatically and personally engage customers via virtual assistants, intelligent chatbots and conversational artificial intelligence.

It serves customers primarily in financial services, telecoms and utilities across the Netherlands, Germany, France and the United Kingdom. The company earned $7 million in revenue in 2019.

In-app commerce

The platform is used for voice, text and SMS messaging; it enables customers to engage with with payments and software features using queries posed in natural language.

Following the acquisition, AI-based chatbot capabilities developed by CX will be added to the platform. The acquisition will allow the company to expand into new regions such as the Middle East, Africa and the US.

“We believe that mobile phones will become the number one device to enable communication between businesses and consumers,” said Jeroen van Glabbeek, CEO of “Over the years, we have been investing in our platform and cooperating with Apple, Google, Facebook, Tencent and many others, to enrich mobile messages with pictures, videos, buttons and various other features.”

The acquisition involves $13 million in cash and the remainder in stock, and is expected to close by the end of June. The two co-founders of CX will join

About the Author(s)

Chuck Martin

Editorial Director AI & IoT

Chuck Martin, a New York Times Business Bestselling author, futurist and columnist, is Editorial Director at Informa Tech, home of AI Business, IoT World Today and Enter Quantum. Martin has been a leader in emerging digital technologies for more than two decades. He is considered one of the foremost Internet of Things (IoT) experts in the world and his latest book is titled "Digital Transformation 3.0" (The New Business-to-Consumer Connections of The Internet of Things).  He hosts a worldwide podcast titled “The Voices of the Internet of Things with Chuck Martin,” where he converses with top executives from the companies driving the Internet of Things.

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