A report on Adobe's Firefly and other generative AI initiatives

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At Adobe Summit in March, Adobe launched Firefly and other generative AI initiatives. The company’s thoughtful approach brings sanity to the generative AI market and offers a roadmap for how companies can successfully leverage AI.

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Omdia

About the Author(s)

Mark Beccue, Omdia principal analyst

Mark Beccue is a principal analyst contributing to Omdia’s Artificial Intelligence practice, with a focus on natural language and AI use cases. Based in Tampa, Beccue is a veteran market research analyst with 25 years of experience interpreting technology for business. He is a frequent speaker, panel moderator and conference chair.

Prior to joining Omdia | Tractica, Beccue was an independent consultant/analyst who provided custom and syndicated qualitative market analysis, with an emphasis on mobile technology. Previously, he was a senior market intelligence analyst at Syniverse with responsibility for identifying trends and opportunities. Beccue also served as a senior analyst at ABI Research, where he concentrated on mobile consumer technology. He has been cited by international media outlets including CNBC, The Wall Street Journal, Bloomberg Businessweek, and CNET. Beccue holds a Bachelor of Science degree in Journalism from the University of Florida.  

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