Leveraging GPTs for Business Growth and Marketing

Generative AI has the power to transform marketing. With over 10,000 new AI tools launched in 2023, keeping up with opportunities is challenging for business leaders. Among these new opportunities are generative pre-trained transformers (GPTs) by OpenAI, which offer unprecedented business growth and marketing potential.

Understanding GPTs

GPTs are custom versions of ChatGPT designed for specific purposes. They can help with various projects like learning the rules of board games, teaching math or designing stickers. Businesses can create GPTs in minutes and optimize them in days, providing unique ways to engage with customers.

Here are five ways businesses can leverage GPTs.

1. Branded GPTs: Create a branded GPT to showcase your business in a modern, trendy way. For example, a gaming studio developed a GPT for immersive backstory generators, enhancing the gaming experience.

2. Lead magnets: Use GPTs to capture leads by offering valuable content in exchange for contact information. A fitness brand, for instance, could offer personalized workout plans through a GPT, capturing high-quality leads.

3. Expertise-oriented GPTs: Position your business or personal brand as an authority by creating a GPT that answers common questions in your field. A legal consultancy firm, for example, created a GPT for general legal questions, attracting potential clients.

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4. MVP testing: Test product-market fit using a GPT as a minimum viable product (MVP). This approach saves time and resources by gauging market interest early. For instance, a logo creator tool can be quickly tested using GPT and DALL·E integration.

5. Entertainment GPTs: Create engaging, entertainment-oriented GPTs to drive traffic. A museum, for example, developed an escape-room GPT game themed around its artifacts, increasing visitor engagement.

Once a business has established a GPT application, it should promote it to enhance visibility and organic reach, using existing marketing channels to drive traffic to the GPT. This encourages user reviews and higher search rankings in the GPT Store.

GPTs offer innovative ways to enhance marketing strategies. By leveraging GPTs, businesses can offer personalized, engaging experiences to their audience, driving growth and engagement. The possibilities with GPTs are limitless, driven by creativity and strategic implementation.