Can AI Mitigate the Impact of Social Isolation and Loneliness?

AI can serve as a crucial first step for people with limited social support

Nate MacLeitch, CEO and founder of QuickBlox

November 22, 2024

3 Min Read
A cartoon of a person talking to a chatbot
Getty images

Loneliness has multiple dimensions: It can stem from a lack of social belonging, the absence of meaningful or close relationships, or a sense of existential disconnection—feeling adrift or out of sync as others move through life’s milestones. While loneliness is often linked to social isolation, can emerging AI technologies make us feel closer together? 

Neuroscientists explain that cultivating meaningful human relationships involves active listening, showing vulnerability, expressing gratitude and spending quality time together. While some might question whether interactions with AI can count as meaningful, research shows that for many, especially those facing mobility challenges or social anxieties, AI companions or digital support systems offer a valuable alternative. 

A recent study by Virgin Media and the charity Sense found that 96% of disabled gamers’ mental health benefited from generating connections online. Gamers felt more confident making friends virtually than in real life, with many stating reduced judgment as a key factor. They also felt more relaxed (66%), less lonely (59%), a sense of accomplishment completing tasks (49%) and safe to self-express (22%). This indicates that the ability to interact with virtual players or AI support bots could play a role in reducing loneliness—not by replacing human connection but by expanding the ways people can connect and feel supported.

Related:The Ethics of Digital Doppelgangers: When AI Reasons Like Us

Earlier in 2024, The Conversation wanted to understand exactly whether AI relationships could positively replace human ones. The survey identified that while on average human social support was the largest predictor of lower loneliness, participants who used AI more tended to feel more supported by their AI. 

With these possibilities in mind, the question shifts from whether AI is a substitute for human relationships to how we can use it effectively as a complement, creating a balanced ecosystem of social interaction and digital connection.

After chatting with several online dating companies and overseeing them navigate QuickBlox’s chatbot services, a few key ethical responsibilities have become clear: 

  • Transparent disclosure of the chatbot's AI nature and limitations as a social partner to users. Reminding users of the importance of human interaction and tips to help ease the process. 

  • Recommend people take regular breaks from AI use.

  • Establishing mechanisms for holding developers and providers accountable for any harmful chatbot behavior, including a clear code of conduct outlining the expected standards of behavior and offering features for users to easily report inappropriate use in as few steps as possible.

  • Providing guidance and resources for users who may require additional support, such as professional counseling or mental health services.

  • Ensuring the confidentiality of user data, including personal information, messages and preferences.

Related:The AI-Powered Skills Gap

AI is integrating into several areas of our lives and the ability to communicate in human language with more recent generative AI technologies only eases its seamless integration. It can serve as a crucial first step, particularly for those with limited social support. When thought out carefully, AI-enabled social platforms and companion bots can help people maintain mental health. However, companies offering these services must remain responsible for their proper use and encourage healthy relationships with AI and each other. 

About the Author

Nate MacLeitch

CEO and founder of QuickBlox, QuickBlox

Nate MacLeitch is a highly experienced business professional with a diverse background in industries such as telecom, media, software and technology. He began his career as a trade representative for the State of California in London and has since held key leadership positions, including head of sales at WIN Plc (now Cisco) and COO at Twistbox Entertainment (now Digital Turbine). Currently, he serves as the CEO of QuickBlox, a leading AI communication platform. Beyond his work experience, Nate is actively involved as an advisor and investor in startups like Whisk.com, Firstday Healthcare and TechStars. He holds degrees from UC Davis and The London School of Economics and Political Science (LSE).

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