Keep up with the ever-evolving AI landscape
Unlock exclusive AI content by subscribing to our newsletter!!
June 5, 2023
Amid the ongoing creative strikes in America, the Directors Guild has seemingly struck a deal with Hollywood’s major studios which includes rules on generative AI.
The prospective agreement includes provisions stating that generative AI “cannot replace the duties performed by members,” Reuters reports.
AI tools and how their use is credited is a rising issue in the creative space, with Hollywood writers already undergoing industrial action citing it as a concern, alongside fairer remuneration for their work and employment guarantees related to streaming shows.
The Directors Guild of America will now petition 19,000 members to vote on the three-year deal.
An earlier deal was voted down by my members, with another setback potentially adding to the already impacted work in Hollywood due to the writers’ strike.
Should the deal be approved, studios would gain a much-needed win. In addition to the writers’ strike, there has been a breakdown in negotiations with SAG-AFTRA, the union that represents Hollywood actors, which is teetering towards potential industrial action
SAG-AFTRA is reportedly seeking more robust protections related to AI, including provisions that bar studios from training systems on an actor’s work without permission.
Ben Wodecki is the Jr. Editor of AI Business, covering a wide range of AI content. Ben joined the team in March 2021 as assistant editor and was promoted to Jr. Editor. He has written for The New Statesman, Intellectual Property Magazine, and The Telegraph India, among others. He holds an MSc in Digital Journalism from Middlesex University.
You May Also Like
Generative AI Journeys with CDW UK's Chief TechnologistFeb 28, 2024
Qantm AI CEO on AI Strategy, Governance and Avoiding PitfallsFeb 14, 2024
Deloitte AI Institute Head: 5 Steps to Prepare Enterprises for an AI FutureJan 31, 2024
Athenahealth's Data Science Architect on Benefits of AI in Health CareJan 19, 2024