Tag: digital marketing

Coca-Cola to See Whether AI Can Make Better Adverts Than Humans

Coca-Cola is looking to find out whether algorithms can create more compelling advertising campaigns than human creatives. We're all relatively familiar with Coca-Cola's adverts, especially...

How AI Could Transform Digital Marketing

AI has the potential to transform the world of digital marketing. Here are three examples of how:   Personalised Content Suggestions Once upon a time digital copywriters...

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