Tag: Elastic Path

Personalising Shopping Experiences With AI

Artificial intelligence (AI) will be used by at least 60% of digital commerce organisations by 2020, according to Gartner, transforming shopping experiences

How Artificial Intelligence Can Optimise Customer Loyalty

by Sal Visca Every successful marketing department needs to ask themselves at least two critical questions. Firstly, “what do our customers really want?”; and secondly,...

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