Tag: illuma

AI – Game Changer, or Just the Latest Marketing Buzzword?

By Jacqui Wallis Without a doubt in the past year, artificial intelligence has emerged as a new favourite buzzword in the marketing world. But will 2018...

What’s Holding Back AI in Marketing?

By Peter Mason AI in marketing has become synonymous with one area in particular – automation - and usually, as Andreessen Horowitz’ Benedict Evans describes it, around...

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