Founded by a team that met at Yahoo

Website optimization startup Intellimize has secured $30 million in a Series B funding round led by Cobalt Capital.

The startup utilizes AI to generate web pages for visitors in real-time, with its customer base consisting of B2B and ecommerce marketers.

Cobalt Capital was joined in the round by existing investors Addition, Amplify Partners, Homebrew, and Precursor Ventures.

“With these funds, we will invest in engineering and customer-facing teams to accelerate the era of websites that dynamically adjust to each unique visitor’s changing behavior over time,” Guy Yalif, CEO at Intellimize, said.

Striking out on their own

Established in 2016, Intellimize is based in San Mateo, California. The firm’s co-founder Yalif previously worked at Twitter, where he was in charge of global product and industry marketing, and at Yahoo, serving as its senior director for global advertiser and agency product marketing.

Yalif co-founded the company with Brian Webb and Jin Lim, who he met at Yahoo. Lim was an engineering VP, while Webb was an architect working on the company’s personalized content recommendation team.

Intellimize’s Continuous Conversion platform uses ML to replace low converting web pages with high converting pages and create “optimized conversion funnels for each unique visitor.”

The company’s platform “amplifies marketer’s good ideas while protecting them from bad ideas, and dynamically adjusts to changes in buyer behavior over time to create more of the digital behaviors marketers want.”

“We are incredibly excited to partner with the entire team at Intellimize to help bring their product to more results-focused marketers at any company,” Cobalt Capital’s Dan Abrams said.

Intellimize is not the only company looking to cash in on supporting e-commerce websites amid the pandemic. Google Cloud recently launched Product Discovery Services for Retail – an AI software suite designed to help retailers boost their online capabilities and deliver personalized shopping experiences.

Last week, Bytedance, the company behind TikTok, began selling some of its AI technologies, including software that tailors product recommendations based on a customers' preference.