AMD New Chips Take on Nvidia, Power AI PC Workloads

AMD is integrating new CPUs into next-gen Windows devices and launching GPUs months ahead of Nvidia

Ben Wodecki, Jr. Editor

June 5, 2024

3 Min Read
A person stood on a stage in front of the AMD logo
I-HWA CHENG/AFP via Getty Images

AMD has launched new AI-focused hardware offerings at Computex 2024 to continue its rivalry with Nvidia.

The company unveiled new AI accelerators including the Instinct MI325X which will directly compete with Nvidia’s H100 units for powering AI workloads in data centers.

During the company’s Computex keynote, Lisa Su, AMD’s chair and CEO, offered a preview of AMD’s new EPYC server processors, codenamed Turin.

Turin and the new MI325X GPUs will be released in the second half of 2024 — half a year before Nvidia launches its new Blackwell hardware.

AMD also plans to release the MI350 GPU in 2025 and the Instinct MI400 GPUs in 2026, shortening its release cycle to copy Nvidia’s new one-year product road map, which was also unveiled at Computex.

“This is an incredibly exciting time for AMD as the rapid and accelerating adoption of AI is driving increased demand for our high-performance computing platforms,” said Su.

During her keynote, Su said AI was AMD’s “number one priority” and that the company is just beginning its journey to push the limits of AI and high-performance computing from the data center to the edge.“AI transforms virtually every business, improves our quality of life and reshapes every part of the computing market,” Su said. “AMD is uniquely positioned to power the end-to-end infrastructure that will define the AI computing era. From massive cloud servers and enterprise clusters to the next generation of AI-enabled intelligent embedded devices and PCs.”

Related:AI PCs Are Going Mainstream Says AMD’s Jason Banta

“At AMD, we’re all about pushing the envelope in high-performance and adaptive computing to help solve the world’s most important challenges,”

The AMD CEO said her company’s AI technology is “empowering billions of people” across industries including health care, industrial, automotive and gaming.

AMD also showcased new AI-enabled processors for mobiles, laptops and desktop PCs as it continues its expansion in the AI PCs market. The company also unveiled new programmable logic chips for AI workload processing, the Versal Edge Gen 2.

Early adopters of AMD’s new hardware that were showcased during Su’s keynote included Subari which is using AMD’s new Versal AI Edge Gen 2 devices to power its EyeSight driver assist technology and Cannon, which is also Versal in its broadcast imaging solutions.

During the keynote, Microsoft CEO Satya Nadella made an appearance, highlighting how it's using AMD’s new Instinct MI300X hardware to power faster GPT-4 inferencing workloads for Microsoft Azure customers.

AMD announced it is working with Microsoft to integrate hardware in its new AI-infused consumer-focused PCs. New AMD CPUs, including the Ryzen AI 300 for notebooks and Ryzen 9000 for desktops will feature in Microsoft’s new Copilot+ PCs.

Related:AMD CEO Gets Down at SXSW 2024

“We are excited to partner with AMD to deliver these new Ryzen AI-powered Copilot+ PCs,” Nadella said. “We are very committed to our collaboration with AMD and we’ll continue to push AI progress forward together across the cloud and edge to bring new value to our joint customers.”

In addition to Nadella, Su was joined by executives from Lenovo, Asus and HP to announce its new CPUs would be integrated into their new consumer and business-focused PCs.

“The AI PC will be one of the most disruptive innovations of our lifetime,” said Jonney Shih, Asus’ chair. “This will benefit user productivity, scientific computing and a lot more. This vision is amplified and possible because of our partnership with AMD and the launch of the third-gen Ryzen AI.”

“At Computex, we were proud to be joined by Microsoft, HP, Lenovo, Asus and other strategic partners to launch our next-generation Ryzen desktop and notebook processors, preview the leadership performance of our next-generation EPYC processors and announce a new annual cadence for AMD Instinct AI accelerators,” Su said.

About the Author(s)

Ben Wodecki

Jr. Editor

Ben Wodecki is the Jr. Editor of AI Business, covering a wide range of AI content. Ben joined the team in March 2021 as assistant editor and was promoted to Jr. Editor. He has written for The New Statesman, Intellectual Property Magazine, and The Telegraph India, among others. He holds an MSc in Digital Journalism from Middlesex University.

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