The retailer is looking to embed artificial intelligence across the business
The retailer is looking to embed artificial intelligence across the business
While every major enterprise is undertaking the implementation of AI projects to one degree or another, the big wins will be for those that scale.
The reality is that significant results may require scaling. We’ve heard plenty of examples of this at the recent virtual AI Business Week Digital Symposium.
For example, Babylon Health described how it was using artificial intelligence to answer medical questions from consumers via mobile devices. With a ratio of 11 million people to 1,000 doctors in Rwanda, Babylon’s automated system found a suitable home, according to Umang Patel, the company’s managing director for value-based care. In this case, the Babylon system is most effective when there’s a market of a considerable scale.
In the case of Branded Entertainment Network (BEN), AI plays a role in numerous parts of the business, ranging from determining the most appropriate products to be included in a film or a TV show, to predicting conversion rates. In this case, scaling up meant using AI to analyze millions of items of unstructured data, said Ricky Ray Butler, CEO of BEN.
In its approach to scale, H&M saw an opportunity and necessity to evolve, realizing that no fashion player had taken a lead position in AI. H&M started with AI at the group level in 2016, and quickly evolved from there. By 2018, the clothier had set up a totally new function, providing for its own budget and investing in staff with an AI focus. When the global pandemic hit, the company decided to increase the momentum.