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Manchester City & UBTECH Forge First Robotics Partnership for European Football ClubManchester City & UBTECH Forge First Robotics Partnership for European Football Club

Manchester City & UBTECH Forge First Robotics Partnership for European Football Club

Robert Woolliams

September 21, 2016

4 Min Read

Manchester City and world leading consumer robotics company UBTECH ROBOTICS CORP are joining forces to launch an innovative global partnership that will enhance fan engagement and entertainment.

Manchester City and UBTECH ROBOTICS CORP, the first company in China dedicated to commercialising consumer humanoid robots, will work together to deliver fans and consumers with unique, never before seen content and experiences built on co-innovation, top quality entertainment and ground-breaking technology.

This first of its kind partnership means fans can look forward to a suite of co-branded UBTECH products that will feature in behind the scenes content across Manchester City’s digital channels, at selected home fixtures throughout the season and as part of exclusive fan competitions. UBTECH will also have a regular matchday presence on the Etihad Stadium’s LED boards and will run in-house competitions to connect their consumers with the football club they love.

Commenting on the launch of the partnership, Tom Glick, Group Chief Commercial Officer, City Football Group, said:

“Partnering with UBTECH, who are a world leader in their field and share our passion for innovation and cooperation, is a natural fit for Manchester City. Together, we can reinvent the fan experience both at the Etihad Stadium and online by using pioneering technology and putting fans at the heart of the partnership.

“At Manchester City, we have a growing repertoire of partners who enable us to connect with our global fanbase in unique and ground-breaking ways. We are delighted to welcome UBTECH to the family and to have the opportunity to introduce our fans in Manchester, China and beyond to their exciting product range and the never before seen content and experiences this partnership will deliver.”

James Zhou, chairman and founder of UBTECH Robotics, added:

“The unique partnership between UBTECH Robotics and Manchester City will bring cutting edge robotics technology and sports marketing together. As one of the top football clubs in the world, Manchester City has a positive and healthy brand image. The Club constantly seeks to innovate and is dedicated to bringing beautiful football to its fans so they enjoy unforgettable moments. Innovation is also deeply embedded in the DNA of UBTECH Robotics and as a result we are excited to become the official global robot partner of Manchester City.

“UBTECH Robotics focuses on bringing intelligent consumer robots to every home in the world and creating a more intelligent, humanized lifestyle for all. With Manchester City, we look forward to bringing the excitement of intelligent robots and “beautiful football” together for all to enjoy.”

UBTECH’s range of humanoid robots, which are available from a range of global retailers, include the well-known Jimu Robot and the record breaking Alpha 1 Robot. The Jimu Build is an interactive system of robotic building blocks that consumers can programme at home. Alpha 1 Robot, arguably UBTECH’s most popular robot, is designed to be educational and entertaining and has built in intuitive programming.



About Manchester City Football Club

Manchester City FC is an English Premier League club whose roots began in East Manchester in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, four League Championship titles, including two Premier League titles, and five FA Cups. Manchester City FC is one of four teams comprising the City Football Group and counts New York City FC, Melbourne City FC and Yokohama F-Marinos among its sister clubs.

For more information, please visit www.mancity.com


UBTECH ROBOTICS CORP, established in 2012, is a China-based international high-tech corporation that designs and manufactures humanoid robots. Based on more than four years’ R&D experience in robotics, UBTECH ROBOTICS CORP has introduced a series of consumer and commercial humanoid robots such as Smart Home Service Robot and Jimu Robot. The Jimu Robot becomes available in Apple Stores around the world in 2016. The company thrives to build a robotics ecosystem integrating hardware, software and service, and aims to make significant breakthroughs in artificial intelligence and become a leading enterprise in both service robots and artificial intelligence.


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Credit: Manchester City Football Club

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