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Tesla CEO Elon Musk: “Twitter has extraordinary potential. I will unlock it.”Tesla CEO Elon Musk: “Twitter has extraordinary potential. I will unlock it.”

Three paths forward after he officially offered to buy Twitter for $43 billion.

Deborah Yao

April 14, 2022

3 Min Read

Three paths forward after he officially offered to buy Twitter for $43 billion.

True to form, maverick Tesla and SpaceX founder Elon Musk stunned the internet again with his surprise offer to buy Twitter for $43 billion in cash.

In a letter sent to the Twitter’s chairman, Musk wrote the following:

“I invested in Twitter as I believe in its potential to be the platform for free speech around the globe, and I believe free speech is a societal imperative for a functioning democracy.”

“However, since making my investment I now realize the company will neither thrive nor serve this societal imperative in its current form. Twitter needs to be transformed as a private company.”

“As a result, I am offering to buy 100% of Twitter for $54.20 per share in cash, a 54% premium over the day before I began investing in Twitter and a 38% premium over the day before my investment was publicly announced. My offer is my best and final offer and if it is not accepted, I would need to reconsider my position as a shareholder.”

“Twitter has extraordinary potential.  I will unlock it.”

Musk recently took a 9% stake in Twitter, making him the second largest shareholder. (Twitter co-founder and former CEO Jack Dorsey holds 2.4%.) Twitter did not respond to a request for comment by time of publication.

Wall Street did not like the news, with Tesla shares in a bloodbath, falling 37% to close at $985. Twitter lost ground too, with the stock down as low as $44.78, or 2.3%, before rebounding to close at $45.18.

Figure 1:

Three potential scenarios

BofA analyst Justin Post sees three possible paths for Twitter’s board, according to a report provided to AI Business:

  1. 1. Accepts the offer as is, which has a lower probability.

    2. Rejects the offer and explores options of a higher buyout price, either from Musk or another suitor. Musk has said his offer was final but the board has a fiduciary duty to try to get the best acquisition offer.

    3. Rejects this and other potential offers to stay an independent, public company

Post believes that other social media or tech companies would be interested in Twitter, but “a deal with Alphabet or Facebook … is highly unlikely given antitrust concerns.”

Musk criticizes Twitter

Post wrote that Musk had criticized Twitter’s use of NFTs for profile pictures, saying that the platform has “wrong priorities.” Musk also took issue with crypto-related spam.

In an earlier note, Post pointed out that Musk took a Twitter poll asking his followers whether the platform adheres to free speech principles – and more than 70% said no. Musk then mulled the idea of starting his own platform.

Musk “likely has some agenda for change at Twitter, which is both an opportunity but also a risk as material changes, such as fewer restrictions on content, could drive more regulatory scrutiny and drive advertisers away,” the analyst said.

About the Author(s)

Deborah Yao

Editor, AI Business

Deborah Yao lives in Austin, Texas but has called many U.S. cities home: Silicon Valley (Palo Alto, Calif.), Los Angeles, Honolulu, Philadelphia, Chicago and New York. She hails from Manila, Philippines and speaks Tagalog and Taiwanese. As a veteran journalist, her adventures included going undercover as the girlfriend of an informant, reporting from a nuclear warship and covering U.S. presidential candidates on the campaign trail. She likes meeting people and hosting dinners at home.

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