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Meta May Be Developing a Twitter RivalMeta May Be Developing a Twitter Rival

Elon Musk's chaotic management of Twitter created a rare opening in the social media market

Deborah Yao

May 22, 2023

1 Min Read
Justin Sullivan / Getty Images

At a Glance

  • Meta is secretly briefing creators about an upcoming social media platform.
  • The unnamed new platform looks similar to Twitter, with some notable differences in capabilities.
  • The new platform could launch in late June.

Elon Musk’s chaotic management of Twitter has created a rare opening in the social media market. Meta may be looking to take advantage of it.

According to a tweet from Lia Haberman, an adjunct instructor at UCLA Extension, Meta has been conducting secret meetings with creators to brief them about its new social media platform.

View post on Twitter

The new app will be separate from Instagram and could launch as early as late June. Users can write text up to 500 characters and also post videos and images. Twitter allows up to 280 characters per post in most cases.

Meta’s new platform also lets users of other apps interact with its users; they can follow and interact with the users’ posts. There is a main feed that will also feature recommended content.

The app will be decentralized and built on the back of Instagram but will be compatible with other apps such as Mastodon, a budding Twitter rival.

Content creators will have controls and account safety features, such as block accounts on Instagram will carry over.

The format of Meta’s new app looks quite similar to Twitter’s feed.

To this potential new rival, Twitter CEO Linda Yaccarino tweeted, “Game on!”

View post on Twitter

About the Author(s)

Deborah Yao


Deborah Yao is an award-winning journalist who has worked at The Associated Press, Amazon and the Wharton School. A graduate of Stanford University, she is a business and tech news veteran with particular expertise in finance. She loves writing stories at the intersection of AI and business.

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