Meta May Be Developing a Twitter Rival

Elon Musk's chaotic management of Twitter created a rare opening in the social media market

Deborah Yao, Editor

May 22, 2023

1 Min Read
Justin Sullivan / Getty Images

At a Glance

  • Meta is secretly briefing creators about an upcoming social media platform.
  • The unnamed new platform looks similar to Twitter, with some notable differences in capabilities.
  • The new platform could launch in late June.

Elon Musk’s chaotic management of Twitter has created a rare opening in the social media market. Meta may be looking to take advantage of it.

According to a tweet from Lia Haberman, an adjunct instructor at UCLA Extension, Meta has been conducting secret meetings with creators to brief them about its new social media platform.

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The new app will be separate from Instagram and could launch as early as late June. Users can write text up to 500 characters and also post videos and images. Twitter allows up to 280 characters per post in most cases.

Meta’s new platform also lets users of other apps interact with its users; they can follow and interact with the users’ posts. There is a main feed that will also feature recommended content.

The app will be decentralized and built on the back of Instagram but will be compatible with other apps such as Mastodon, a budding Twitter rival.

Content creators will have controls and account safety features, such as block accounts on Instagram will carry over.

The format of Meta’s new app looks quite similar to Twitter’s feed.

To this potential new rival, Twitter CEO Linda Yaccarino tweeted, “Game on!”

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About the Author(s)

Deborah Yao


Deborah Yao runs the day-to-day operations of AI Business. She is a Stanford grad who has worked at Amazon, Wharton School and Associated Press.

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