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Sara Chapman, Executive Experience Strategy Director, Adam and EveSara Chapman, Executive Experience Strategy Director, Adam and Eve

By identifying consumer behavior, businesses can tailor products to meet previously unanswered demands.

June 21, 2023

Speaking at the AI Summit London, Sara Chapman, Executive Experience Strategy Director for advertising service Adam and Eve, talked about the potential role of AI in advertising services. She also spoke on the importance of ethics and danger of bias in AI, and how companies can begin to mitigate these issues.

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AI Summit
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