AI Business is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

TikTok parent ByteDance launches BytePlus – a new division to sell its AI tech

by Ben Wodecki
Article ImageBased in Singapore, with offices in London and Hong Kong

ByteDance, the company behind the immensely popular social media platform TikTok, has launched BytePlus – a new division that will sell some of its AI-powered technologies to businesses outside China.

The division was created as the firm is seeking to broaden its revenue streams ahead of an expected initial public offering, according to the Financial Times.

Early BytePlus customers include fashion platform Goat, Indonesian shopping startup Chilibeli, and Singaporean travel site WeGo.

An expanding Empire

TikTok, known as Douyin in China, is a video-focused social network app, enabling users to share up to three-minute clips.

ByteDance purchased a similar app in November 2017 for around $1 billion. TikTok was then merged with, with existing accounts and data consolidated into one app.

TikTok’s algorithm is designed to keep users scrolling by recommending them videos that they might like, based on what they've previously watched.

The launch of BytePlus comes two years after ByteDance launched its first enterprise product – Lark, a corporate collaboration app advertised as an alternative to Microsoft Teams.

Based in Singapore, BytePlus will also have a presence in London and Hong Kong. The new division is incorporated separately to TikTok in the UK and Europe, according to its privacy policy.

BytePlus website currently offers six products and services – including Recommend, which tailors product recommendations based on a customers' preferences, DataPlayer, an analytics and testing service tailor for gaming companies, and Effects, a real-time video effects service that utilizes computer vision.

The company has also developed software that automates the translation of text and speech, computer vision to detect the movement of a body part, as well as data management tools.

BytePlus website states that travel site Wego used its Recommend product to increase conversions per use by 40 percent.

“BytePlus provides intelligent platform services powered by industry-leading research in emerging technologies,” the website said.


More EBooks

Latest video

More videos

Upcoming Webinars

Archived Webinars

More Webinars
AI Knowledge Hub

AI for Everything Series

Oge Marques explaining recent developments in AI for Radiology

Author of the forthcoming book, AI for Radiology

AI Knowledge Hub

Research Reports

More Research Reports


Smart Building AI

Infographics archive

Newsletter Sign Up

Sign Up