Tom Cruise’s New Mission Impossible: Protect Actors from AI

'Mission: Impossible - Dead Reckoning' star spotlights AI peril to artistry amid actors' strike

Ben Wodecki, Jr. Editor

July 21, 2023

2 Min Read
Credit: Mission: Impossible - Dead Reckoning trailer

At a Glance

  • Tom Cruise’s new mission: Protecting the creative industry from AI

Mission Impossible star Tom Cruise, known for doing many of his own action-packed stunts, reportedly dove headlong into the battle over labor union contracts between Hollywood studios and their actors, writers and stunt professionals.

One of the main villains: AI and how it threatens the livelihoods of Tinseltown creators and working crew.

According to The Hollywood Reporter, Cruise joined a labor negotiation via video conference to urge Hollywood studios to hear out the union’s concerns about AI.

The union, SAG-AFTRA (Screen Actors Guild-American Federation of Television and Radio Artists), called a strike following a breakdown in talks with the Alliance of Motion Picture and Television Producers (AMPTP).

Cruise sought to convince the AMPTP to realize the need for guardrails around generative AI and its impact on the creative process.

The union allows members to join negotiating sessions and Cruise’s thoughts were deemed “worthy,” the publication said. He was reportedly the highest caliber actor to have participated.

Cruise is the subject of a series of deepfakes posted on TikTok from an account called deeptomcruise.

Cruise has been a vocal champion for the movie industry. He singlehandedly convinced studios to ensure Top Gun: Maverick was shown in theaters amid the COVID-19 pandemic. His efforts paid off as the movie grossed over $1.4 billion globally and secured six Oscar nominations.

Alongside his views on AI, Cruise is also reported to have raised concerns about the post-pandemic state of movie theatres and support for stunt actors.

SAG-AFTRA members have joined picket lines in protest against AMPTP. The actors union joined the Writer’s Guild of America which have been on strike since May – marking the first time both actors and writers have been on strike in over 60 years.

AMPTP is reported to have offered actors a proposal concerning using AI to capture their digital likeness but SAG-AFTRA is holding firm, arguing that studios want to use the deepfakes in perpetuity.

Stay updated. Subscribe to the AI Business newsletter.

Read more about:

ChatGPT / Generative AI

About the Author(s)

Ben Wodecki

Jr. Editor

Ben Wodecki is the Jr. Editor of AI Business, covering a wide range of AI content. Ben joined the team in March 2021 as assistant editor and was promoted to Jr. Editor. He has written for The New Statesman, Intellectual Property Magazine, and The Telegraph India, among others. He holds an MSc in Digital Journalism from Middlesex University.

Keep up with the ever-evolving AI landscape
Unlock exclusive AI content by subscribing to our newsletter!!

You May Also Like