Amazon Music Launches Maestro; AI Tool Generates Playlists From Text

Amazon’s music streaming app has launched an AI-powered feature that lets users build playlists from text prompts.

Available on iOS and Android apps, Maestro generates a playlist using natural language.

Users can prompt the feature with inputs like, “Create a playlist for a housewarming with quiet songs suitable for people with sensory issues” and the AI tool generates a playlist matching the listener’s request.

Credit: Amazon Music

The feature also understands emojis in prompts and can even create a playlist from a prompt consisting solely of emojis, like, “🏜️🌵🤠.”

“Feel like listening to songs that sound like 🤖? Maestro’s got you. Within seconds, you’ll be able to admire your use of emojis to evoke the perfect songs, and get a unique-to-you playlist that brings a selection of electronic and robot-like tracks to life,” according to an Amazon announcement.

Maestro is in beta and is currently only available to U.S.-based Amazon Music users. The feature is available to Free users and Prime and Unlimited subscribers.

Free users, who listen with ads, can only listen to a 30-second preview of the entire playlist before having the option to save it.

Prime and Unlimited subscribers have greater control of their Maestro-generated playlists, and can to listen to entire songs and remove and replace tracks. All user tiers can share their AI-created playlists with others.

Related:Spotify Launches AI Tool for Creating Personalized Playlists

Upon its unveiling, Amazon Music acknowledged that Maestro “won’t always get it right the first time.”

The feature will, however, refuse inputs that contain offensive language or concepts deemed inappropriate.

Amazon Music said it will gather feedback from users during the beta release to improve Maestro before widening access.

Amazon Music’s Maestro reveal comes a week after rival streaming platform Spotify launched its own AI-powered playlist tool.

Spotify’s AI Playlist is also in beta, only available to Spotify Premium subscribers on Android and iOS in the U.K. and Australia.