Making the shift to AI – the right way

An opinion piece by the CEO of United Language Group, a global provider of translation, localization and interpreting services.

June 24, 2022

6 Min Read

An opinion piece by the CEO of United Language Group, a global provider of translation, localization and interpreting services.

Artificial intelligence is no longer the domain of futurists and technologists. AI is increasingly playing an integral role in our daily lives — and businesses, too. Today, AI offers hundreds of applications that promise increased productivity and positive ROI for your business, but only if you know when and how to use it.

What AI transformation means for your business

Your team may be hesitant at kickoff, and that is to be expected. Many employees naturally fear how their roles and responsibilities may change as AI joins the workforce.

While it may significantly impact your employees’ day-to-day lives, AI adoption provides many benefits not just to the company but also to the individuals on your team. AI can alleviate the burden of a growing workload, looming deadlines, and quick turnaround times. It can also eliminate much of the manual load of tasks. Our team has come to see the technology as a valuable addition to their production toolkit.

It has freed our teams to focus their attention on their most unique skill sets and, in doing so, it increased their enjoyment of those tasks because that is where their value really lies.

For example, a well-trained AI can provide a ‘base translation’ in seconds, reducing translation time and enabling people to focus on driving engagement with the right voice, tone, and style that will attract new international customers. This helps both customers and linguists achieve their goals.

Beyond this, AI presents many other benefits for your team and your company’s long-term success. With the help of AI, your company can

  • Create faster workflows

  • Drive down total operational costs

  • Maintain and improve your products or services

  • Increase the value conversion of each of your employees

How to make the shift to AI

Here are some guidelines from our own experiences in harnessing the potential of AI while strategizing about your teams’ roles and functions.

1. Address the fact that AI might replace some, but not all, of your human workforce.

AI presents clear operational advantages. In the language translation industry, it can detect incoming languages and reroute to the proper channels, as well as provide the end user with basic initial translations.

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