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Moët Hennessy Louis Vuitton (LVMH) has partnered with Google Cloud to develop new cloud-based artificial intelligence capabilities.
Google Cloud will work alongside the luxury brand to create personalized customer experiences and launch a data and AI academy in Paris. “Together, we can help drive the future of customer experience in the luxury industry,” Google Cloud CEO Thomas Kurian said.
LVMH came into existence in 1987 via a merger of fashion house Louis Vuitton and alcoholic beverage makers Moët Hennessy – itself a product of merger between champagne producer Moët & Chandon and cognac producer Hennessy.
The conglomerate recently usurped Nestle to become the most valuable company in Europe, worth a staggering €264.6 billion ($319.4 bn).
LVMH will be using Google Cloud to modernize its IT infrastructure, with staff given access to new certification programs.
Google Cloud will also provide LVMH with AI and ML technologies with the intent of improving business operations through inventory optimization.
“This new, unprecedented and significant partnership with Google Cloud is the reflection of our high ambitions in this area,” Toni Belloni, LVMH’s group managing director, said.
LVMH is not the only major French brand to be working with Google – just last year the cloud busniess secured a deal to store carmaker Renault’s manufacturing data.
And yet, Google is just the fifth-largest cloud service provider in France, according to data from Synergy Research Group. Amazon, Microsoft, and local players OVH and Orange all outrank Google when it comes to French cloud services, the findings suggest.