by Daren Ward


LONDON – The transformation of the workplace has come quickly, suddenly and stealthily and invaded more aspects of our lives than we likely recognise. It’s the march of automation; the invasion of the robots, if you like. Whether you term it as the Fourth Industrial Revolution, or just call it progress, our workplace is changing almost by the day.

Over the next 5 years the World Economic Forum estimates that artificial intelligence and robotics will create 58 million more jobs than they eliminate. But they will be ‘new’ jobs, requiring different skills and a different mindset.

Our own study on Human Machine Interfaces shows that people are looking for products and services that work smoothly, save time and ultimately increase comfort. That requires machines that are more intuitive and with natural interfaces.

Technology is increasingly in demand as a tool for expanding or improving a person’s abilities and sense. We are moving from the age of ‘hands and touch’ to one of ‘minds and body’.

Some of these tools are already with us. Voice assistance and chatbots speed up processing or automated tasks, for instance. They are especially useful in CRM environments, where a bot can automate the first stages of a customer enquiry before needing human assistance.

Other technologies, such as extended reality – a leap beyond virtual reality – are also coming to fruition. Many experts believe that full immersion, where the mind becomes one with a computer, is not that far away.


Related: Five ways AI will change the future of work


Machine learning and interaction

People in almost every walk of working life have experienced some form of automation in the past few years. That could be on the factory floor with robotic assistance, or in the office with software that enhances productivity. We call this process automation – the way that machines can automate repetitive or simple tasks.

Human interaction with machines is a key part of this equation as we change our own ways of working to find efficiencies with technology.   For example, because speech is a much faster information interchange than typing information onto a keyboard, chatbots are finding a real place in sales and customer service environments.

There is an expectation that chatbots can understand and interpret nuances of language, fathom dialects or hold a ‘natural’ conversation. There are still obvious limits to these tools, but at the same time, there is little doubt they can speed up the process of interaction with a company and the technology continues to improve. The acid test will be when we can’t spot the difference between man and machine.

Machines are also allowing us to do our jobs much more effectively; there is a car insurance company for instance, that is already using photographs to automatically process car damage claims without needing a human assessor. The aim is to convert images to 3D soon to provide an even more accurate damage assessment.


Related: Looking at automation and the future of work


Machines are no longer dumb waiters. They can learn and adapt by following their human masters, a term defined as ‘machine-learning’. They follow processes taken to reach an end-point and learn the logic behind each decision. This enables the computer, robot, machine, whichever way you want to describe it, to adapt to the task they need to complete.

But AI is only as good as the quality and quantity of data we hold. The insurance company needs to hold data on every type of car accident, on every make and model or car, to make a confident assessment of every damage claim, for instance.

We can also use data to predict patterns of behaviour and get us to react in different ways. This is what we call predictive automation.

We work with a shoe chain in Italy that is using AI to assess which brands of shoes are most popular, based on store location, age and the demographics of its customer base. Using this analysis, AI can provide feedback recommendations for new or enhanced designs to its production team. It is predicting what people want to buy based on their past preferences and patterns of consumption. In the process it has slashed response times in the design and production cycle from 6 months to a week.

The chain is now automatically monitoring comments on its social media channel to feed into more design and decision-making processes – there are too many for a human to respond to 24/7, so the machine is doing it for them.

The psychology of man and machine

The beauty of machine applications is that they can, in theory, free humans from the mundane, tedious and repetitive tasks that many of us do on a day-to-day basis. They can release the time for us to get on with more creative, value-added or complex tasks that requires more thought and intuition.

In practice, the pace of change could be too fast for many of us to find comfortable. People are, by their nature, resistant to change. They settle into routines and habits and, in many cases, are reluctant to upskill and retrain. So, there will be an amount of upheaval, even resistance, as we settle in with our robotic counterparts.

We’ve surrounded ourselves with machines for a long time now whether it was the steam engine or the computer. It has always meant change. But with change comes improvements in productivity and creativity. Our challenge is not to fear the unknown, but to appreciate and maximise the opportunities that the Fourth Industrial Revolution can really provide for us in the next few years. It is up to us to use it wisely.

Join Daren and the Reply team with over 20,000 senior decisionmakers in the enterprise and technology world at The AI Summit London, June 12-13. Find out more


Daren Ward is an Executive Partner at Reply