Salesforce Launches AI Cloud to Bring Generative AI to the Enterprise

Salesforce vying to be the top AI CRM provider

Ben Wodecki, Jr. Editor

June 13, 2023

2 Min Read

At a Glance

  • A new Salesforce suite lets users access AI-powered tools and services, including its Einstein AI model.
  • Salesforce AI Cloud prevents large language models from retaining sensitive customer data even when using external models.

Salesforce has unveiled AI Cloud, a suite of AI tools and services designed to help enterprise customers adopt generative AI.

Revealed at the company’s first AI Day event in New York, AI Cloud integrates a variety of the company’s technologies, including its Einstein AI model, Tableau and MuleSoft, among others.

The suite is designed to power open and real-time generative experiences across workflows.

AI Cloud also contains what Salesforce calls the Einstein GPT Trust Layer, designed to enable users to meet their enterprise data security and compliance demands when using the new offering, as it prevents large language models from retaining sensitive customer data.

 AI Cloud is designed to host LLMs from AWS and other vendors entirely within Salesforce’s infrastructure.

Customers who have trained their own domain-specific models outside of Salesforce can also leverage AI Cloud while storing data on their own infrastructure. Whether running through Amazon SageMaker or Google’s Vertex AI, the models can connect directly to AI Cloud through the Einstein GPT Trust Layer.

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The company said its latest AI endeavor would enable sales reps to generate personalized emails, service teams to generate personalized agent chat replies and commerce teams can obtain insights and recommendations to deliver customized commerce experiences.

“AI is reshaping our world and transforming business in ways we never imagined, and every company needs to become AI-first,” said Marc Benioff, chair and CEO of Salesforce.

The company claims it’s the number one AI customer relationship management provider in the world and that its Einstein model powers over one trillion predictions per week across its portfolio of applications.

Since the turn of the year, Salesforce has sought to position itself as an AI-first company, launching EinsteinGPT, a ChatGPT-like tool for enterprise users back in March. Just last week, the company unveiled Marketing GPT and Commerce GPT, giving customers generative tools to perform tasks across marketing and customer-facing areas.

Salesforce has also backed several AI startups in recent weeks, including Claude developers Anthropic, Canadian NLP startup Cohere and the AI-powered search engine

At its event in New York, Salesforce announced its venture arm would be expanding its Generative AI Fund, doubling the $250 million pot to $500 million.

Read more about:

ChatGPT / Generative AI

About the Author(s)

Ben Wodecki

Jr. Editor

Ben Wodecki is the Jr. Editor of AI Business, covering a wide range of AI content. Ben joined the team in March 2021 as assistant editor and was promoted to Jr. Editor. He has written for The New Statesman, Intellectual Property Magazine, and The Telegraph India, among others. He holds an MSc in Digital Journalism from Middlesex University.

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