AI Recliner Politely Declines Invitations So You Can Stay Home

La-Z-Boy's new AI recliner tells your friends ‘seating's unavailable’ so users can kick back instead of going out

Helen Hwang, Contributor

August 17, 2023

1 Min Read
A woman sat on the La-Z-Boy Decliner chair. The Decliner uses AI to generate automatic responses via text so users can cancel plans guilt-free
Iconic recliner chair brand wants AI to help 'Long Live the Lazy'La-Z-Boy

At a Glance

  • Meet the new AI-powered chair from La-Z-Boy that sends regrets so you can stay home guilt-free.

Recliner sofa makers La-Z-Boy have put a spin on famous chairs using AI, creating an AI-powered recliner that generates excuses to cancel plans.

Dubbed The Decliner, the chair automatically responds to text messages so users can sit back and relax. The chair’s handle, which typically reclines the plush chair, now generate an excuse not to go out.

The company is holding a contest to come up with the most creative excuses for canceling. Text ideas can be submitted via social media by simply tagging @Lazboy and using the hashtags #LongLiveTheLazy and #excuse.

The best excuses will receive a limited-edition Decliner recliner.

The new marketing campaign, called “Long Live the Lazy” was created by California marketing agency, RPA. Creative agency Colle McVoy designed the branding elements and consumer activation campaign. The idea is to embrace the joy of missing out.

The commercial campaign is a 30-second spot based on the theme of “We The Lazy” with a diverse cast praising the right to be lazy. The ads will appear in mobile gaming channels, sports networks and streaming music channels.

“Our ‘Long Live the Lazy’ platform reflects the reality that everyone occasionally needs the time and space to power down, kick up their feet, and make comfort their top priority,” said Christy Hoskins, Vice President, Chief Marketing Officer, La-Z-Boy.

Related:Tim Fu and his Generative AI-designed Futuristic Street Wear

The iconic La-Z-Boy recliner was created by two cousins from Michigan. The La-Z-Boy company is nearly 100 years old and also produces furniture under brands like England, Kincaid, American Drew and Hammary. 

About the Author(s)

Helen Hwang

Contributor, AI Business

Helen Hwang is an award-winning journalist, author, and mechanical engineer. She writes about technology, health care, travel, and food. She's based in California.

Keep up with the ever-evolving AI landscape
Unlock exclusive AI content by subscribing to our newsletter!!

You May Also Like