Adobe Unveils Firefly: A New Family of Generative AI Models

The first Firefly will generate images from text prompts. Videos, other formats and capabilities will come later.

Ben Wodecki, Jr. Editor

March 22, 2023

2 Min Read

At a Glance

  • Adobe reveals Firefly, generative AI models for improving user productivity in its Creative Cloud suite.
  • The first Firefly model will generate image content for commercial use.
  • Adobe offers a ‘Do Not Train’ tag for creators so their content will not be included in AI training datasets.

Adobe has unveiled Firefly, a new family of creative generative AI models designed to help content creators. The first tool will help them create images, with videos, other formats and capabilities arriving later.

Firefly is set to be integrated into Adobe Creative Cloud products, including Photoshop, as well as its Document Cloud, Experience Cloud and Express workflows. It is powered by a series of models designed to work across a variety of different use cases.

Firefly for images was trained on Adobe Stock images and is designed to generate content safe for commercial use. This model is now available in beta.

Adobe said it will introduce a ‘Do Not Train’ tag for creators who do not want their content used in AI training datasets. The tag will remain associated with content wherever it is used, published or stored.

This inclusion comes after the company’s chief product officer, Scott Belsky, said in January that Adobe was not using user content to train its generative AI systems.

Adobe announced its intentions to embrace generative AI in its creative tools at its Max event last year. Just a few weeks later, changes were noticed on Adobe’s user privacy page stating that Adobe reserves the right to analyze content that is uploaded, sent, received, or stored using its servers. Belsky responded that the policy had been in place for the better part of a decade and Adobe just made it more specific.

“If we ever allow people to opt-in for generative AI specifically, we need to call it out and explain how we’re using it,” said Belsky in response to concerns at the time.

AI-driven creativity

Its new generative AI offering will be part of a series of new Adobe Sensei generative AI services across Adobe’s clouds. Sensei already powers several AI features, including Neural Filters in Photoshop, Content Aware Fill in After Effects, and Attribution AI in Adobe Experience Platform.

“With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy,” said David Wadhwani, president of digital media business at Adobe, in a statement.

Adobe was among a string of companies striking partnerships with Nvidia this week during its GTC event. Adobe and Nvidia announced a deal to co-develop generative AI models.

The pair’s generative AI innovations will focus on integrations into applications used by creators and marketers that will be marketed via products such as Adobe Photoshop, Premiere Pro and After Effects. The models will also be made available through the new Nvidia Picasso cloud service for broad reach to third-party developers.

Read more about:

ChatGPT / Generative AI

About the Author(s)

Ben Wodecki

Jr. Editor

Ben Wodecki is the Jr. Editor of AI Business, covering a wide range of AI content. Ben joined the team in March 2021 as assistant editor and was promoted to Jr. Editor. He has written for The New Statesman, Intellectual Property Magazine, and The Telegraph India, among others. He holds an MSc in Digital Journalism from Middlesex University.

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