Apple's Secret AI Project: A Powerful Chatbot Called Apple GPT

Apple reportedly is building a chatbot application similar to ChatGPT.

Bloomberg reported that the iPhone maker’s engineers have already built its own framework to create large language models. Dubbed Ajax, the framework is built atop Google’s machine learning framework, Jax and runs on Google Cloud.

With the framework developed, Apple’s engineers are reportedly working on a chatbot service that some staff have called 'Apple GPT.'

According to Bloomberg, Apple’s chatbot application is being used internally. It is web application-based and currently has a stripped-down design, not meant for the public.

AI Business has reached out to Apple for comment.

The company has been looking to ramp up generative AI efforts in the wake of ChatGPT. In May, Apple posted job openings for AI engineers with experience in natural language processing and integrated systems.

Apple machine learning chief John Giannandrea (formerly of Google) and software engineering executive Craig Federighi are leading the company's AI efforts, although the iPhone maker is reportedly unsure as to how to incorporate generative AI.

One area of AI application Apple is considering is health and wellness. A project the company is working on called Quartz sees AI used to personalize workout and health plans based on data from Apple Watch.

Related:Apple, Amazon Ramping Up Generative AI Plans

Also, speculation has long been rife over Apple’s autonomous car project, with the company sporadically securing patents covering self-driving technologies.

Apple has already made improvements to autocorrect, beefing it with new AI models, as well as changes to Siri, its virtual assistant application.

Another area for AI Apple has entered is augmented reality, unveiling its $3,000 Vision Pro AR headset back in June.

Bloomberg sources suggest Apple would look to make a significant AI-related announcement in 2024.